A Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies that align with business goals. Core duties include:
- Campaign Planning and Execution: Design and launch integrated marketing campaigns across social media, email, search engines, and websites, ensuring timely delivery and budget adherence Indeed+2.
- Team Leadership: Delegate tasks to copywriters, content creators, analysts, and other marketing team members, while mentoring and guiding them to achieve campaign objectives LinkedIn+1.
- Content Management: Create, maintain, and optimize content for websites, social media platforms, and email campaigns to engage audiences and promote products or services Indeed+1.
- Performance Analysis: Monitor campaign performance using analytics tools, report ROI, and adjust strategies to improve results jobdescription.org+1.
- Social Media Strategy: Develop and implement social media plans, engage with users, moderate content, and identify potential leads or franchisees through online channels Indeed+1.
- Collaboration: Work with internal teams, vendors, and leadership to align digital marketing efforts with overall brand strategy
Work Location: In person
