Meta Ads Expert (Facebook & Instagram Ads)
Company: Black Rock Digital Marketing Agency
Payroll: TBCS (Panchkula)
Job Type: Full-time | Permanent | Remote
Shift: Monday – Friday | 6:30 PM – 3:30 AM IST (Canadian Shift)
Salary: Up to ₹45,000/month (Based on experience & performance)
Job Overview
Black Rock Digital Marketing Agency is looking for a performance-driven Meta Ads Specialist with strong hands-on experience managing multiple Facebook and Instagram advertising accounts. This role is ideal for professionals who specialize in lead generation, conversion optimization, and paid social performance marketing and are comfortable managing multiple client accounts in an agency environment.
Roles & Responsibilities
- Manage and optimize 20+ Meta Ads accounts simultaneously, ensuring consistent performance, budget efficiency, and timely strategic optimizations.
- Plan, launch, and scale high-performing Facebook and Instagram campaigns aligned with lead generation and revenue goals.
- Structure campaigns across audiences, creatives, placements, budgets, and bidding strategies to maximize ROI.
- Execute structured A/B testing across creatives, ad copy, targeting, and landing pages to improve campaign performance.
- Monitor and analyze performance metrics including CTR, CPL, CPA, ROAS, conversion rate, and CAC, taking data-driven optimization decisions.
- Identify and scale winning campaigns while proactively optimizing underperforming ads.
- Collaborate with design and content teams to develop high-converting ad creatives and messaging.
- Implement, monitor, and troubleshoot Meta Pixel, conversion events, and Conversion API setups to ensure accurate tracking and attribution.
- Ensure strict compliance with Meta advertising policies and brand guidelines across all accounts.
- Prepare weekly and monthly performance reports highlighting insights, learnings, and scaling opportunities.
- Stay updated with Meta platform updates, algorithm changes, and paid social best practices.
Requirements
- 5+ years of hands-on Meta Ads (Facebook & Instagram Ads) campaign management experience
- Strong expertise in audience targeting, retargeting, lookalike audiences, and funnel-based campaign structures
- Proven experience optimizing campaigns for leads, conversions, and sales performance
- Hands-on experience with Meta Pixel, Events Manager, and Conversion API
- Agency experience with multi-account campaign management preferred
- Strong analytical, reporting, and performance optimization skills
- Excellent English communication skills
Mandatory Company Requirements
- Comfortable working in 6:30 PM – 3:30 AM IST shift
- Comfortable using Time Doctor monitoring software and camera surveillance during working hours
- Must be willing to sign a minimum 2-year employment agreement
- Must have international client work exposure Speaking
- Own PC/Laptop with stable high-speed internet
- Frequent job switchers should not apply
Why Join Us?
- Permanent remote opportunity with a global client portfolio
- Opportunity to manage high-volume international advertising accounts
- Performance-driven growth environment with long-term career opportunities
Job Type: Permanent
Pay: Up to ₹45,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
- Work from home
Application Question(s):
- Have you read the JD carefully and agree on our work terms ?
- what is your notice Period and How soon can you join ?
- Please mention the best measurable performance improvement you achieved in Meta Ads (CPA reduction, CPL improvement, ROAS increase, or lead growth).
- Are you comfortable working permanently in the 6:30 PM – 3:30 AM IST shift, using Time Doctor monitoring software, camera surveillance during work hours, and signing a 2-year employment agreement?
- Do you have 5+ years of hands-on experience managing Facebook & Instagram (Meta) Ads independently inside Meta Ads Manager for lead generation or conversion campaigns?
- Have you managed multiple client accounts simultaneously (10+ accounts) and handled monthly campaign budgets above ₹5 Lakhs per account?
Education:
Experience:
- Work Exp in AGENCY: 2 years (Required)
- Meta Ads performance expert: 5 years (Required)
- International client work Exposure: 3 years (Required)
Language:
Location:
Shift availability:
Work Location: Remote
