Company: Skill Enable Edutech Private Limited
Location: Ballygunge, Kolkata | Work Mode: On-site
Experience: 5–10 Years | Employment: Full-Time
About Skill Enable Edutech
Skill Enable Edutech is a fast-growing organisation building brands across Education, Vedic Sciences, Spirituality and D2C Consumer Products.
Our key brands include Treasures of Veda – D2C products across Rudraksha, Crystals, Gemstones and Spiritual Wellness, and Academy of Vedic Vidya (AVV) – an EdTech platform focused on Vedic Sciences.
About the Role
We are looking for a strategic and hands-on Head of Digital Marketing – Performance & Growth to own digital marketing, paid acquisition and growth across our brands.
The role will focus on revenue growth, customer acquisition, performance marketing, analytics, CRO and team leadership.
Key Responsibilities
- Own and scale Meta Ads, Google Ads, YouTube and other paid channels.
- Develop full-funnel strategies for customer and lead acquisition.
- Drive revenue, ROAS, CAC, CPL and conversion-rate improvements.
- Manage digital marketing budgets and optimise ROI.
- Lead CRO, landing-page and website performance.
- Own analytics, attribution and reporting using GA4, GTM and dashboards.
- Drive creative testing, campaign experimentation and optimisation.
- Build marketing systems, SOPs and automation workflows.
- Lead internal teams, freelancers and external agencies.
- Work closely with Sales, Operations, Technology and Leadership teams.
- Develop digital strategies for D2C, EdTech and future brands.
Required Skills & Experience
- 5–10 years of experience in Digital, Performance or Growth Marketing.
- Strong hands-on expertise in Meta Ads & Google Ads.
- Proven experience scaling paid acquisition and managing marketing budgets.
- Strong understanding of ROAS, CAC, CPL, conversion and funnel metrics.
- Hands-on experience with GA4 and Google Tag Manager.
- Knowledge of CRO, SEO, Email/Lifecycle Marketing and Marketing Automation.
- Experience with Shopify, WordPress or similar CMS.
- Strong analytical, leadership and stakeholder-management skills.
- Experience managing teams, agencies and multiple campaigns/brands.
Preferred Background
Experience in D2C, E-commerce, EdTech, Consumer Internet, Digital-first businesses or high-growth startups is preferred.
What We're Looking For
Someone who thinks like a business owner, connects marketing with revenue, is comfortable with both strategy and execution, and can build and scale a high-performing digital marketing function.
Key KPIs
Digital Revenue | ROAS | CAC | CPL | Qualified Leads | Conversion Rate | Customer Acquisition & Retention | Campaign Performance | Team Productivity
For more details please connect HR Nayanika(9123964019) or send us your resume at [email protected]
Pay: ₹40,000.00 - ₹80,000.00 per month
Work Location: In person
