Job Summary
We are looking for a highly skilled and data-driven Performance Marketing Executive to join a leading hospital. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase patient inquiries, appointments, brand awareness, and overall ROI.
Key Responsibilities
- Plan, execute, and manage paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other digital platforms.
- Generate quality leads for hospital services, consultations, health check-up packages, and specialty departments.
- Monitor campaign performance and optimize budgets to maximize conversions and ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track and analyze campaign metrics using Google Analytics, Google Tag Manager, and other reporting tools.
- Create and test ad creatives, landing pages, and campaign strategies to improve performance.
- Coordinate with the content, design, and hospital operations teams for campaign execution.
- Manage remarketing and retargeting campaigns to improve patient acquisition.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated on digital marketing trends, healthcare advertising policies, and platform updates.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2–5 years of experience in Performance Marketing, preferably in healthcare, hospitals, or medical services.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics, Google Tag Manager, Search Console, and CRM tools.
- Experience in lead generation and conversion optimization.
- Strong analytical and reporting skills.
- Excellent communication and campaign management abilities.
Preferred Qualifications
- Experience in hospital, healthcare, diagnostics, or medical marketing.
- Google Ads and Meta Blueprint certifications.
- Understanding of healthcare marketing compliance and patient acquisition strategies.
Interested candidates can share their updated CV along with the following details:
- Current CTC
- Expected CTC
- Notice Period
- Total Experience
- Current Location
Pay: Up to ₹3,200,000.00 per year
Work Location: In person
