Hiring...!
# Job Title: Social Media Manager
Industrial Background: Cosmetic/ Beauty/ Skincare
Location: Netaji Subhash Palace, Delhi (On-Site)
Experience Required: 8+ yrs
Compensation: Upto 14 LPA
Employment Type: Full-time
Role Overview
We are looking for a creative, trend-focused, and highly organized Social Media Manager to manage andgrow the online presence of our cosmetic brand.
The ideal candidate should have strong experience in handling social media platforms, building content calendars, creating engaging beauty-related content, managing communities, tracking performance, andworking closely with creative, influencer, e-commerce, and performance marketing teams.
This role is ideal for someone who understands beauty trends, skincare and makeup content, Instagram Reels, influencer collaborations, brand storytelling, and social media growth.
Key Responsibilities
Social Media Strategy & Planning
- Develop and execute the social media strategy for the brand across Instagram, Facebook, YouTube, Pinterest, LinkedIn, and other relevant platforms.
- Create monthly content calendars aligned with product launches, campaigns, festive offers, influencer activities, and brand objectives.
- Plan content themes around beauty trends, product education, tutorials, user-generated content, testimonials, before-after content, and lifestyle-led storytelling.
- Maintain a consistent brand voice, visual identity, and communication style across all platforms.
Content Creation & Execution
- Plan and coordinate content for posts, reels, stories, carousels, videos, shorts, and campaign creatives.
- Work closely with photographers, videographers, designers, copywriters, influencers, and internal teams to create high-quality content.
- Write engaging captions, hooks, video scripts, story copies, and social media content.
- Stay updated with beauty, skincare, makeup, and social media trends to create relevant and engaging content.
- Coordinate product shoots, campaign shoots, reels, tutorials, and behind-the-scenes content.
Instagram & Reels Management
- Manage daily posting, stories, reels, highlights, comments, DMs, and community engagement.
- Create reel ideas, hooks, scripts, and content formats that can improve reach and engagement.
- Identify trending audios, formats, beauty challenges, and content opportunities.
- Track reel performance and suggest improvements based on reach, watch time, saves, shares, and engagement.
Community Management
- Monitor and respond to comments, DMs, reviews, mentions, and customer queries in coordination with the customer support team.
- Build an active and engaged beauty community around the brand.
- Encourage user-generated content, customer testimonials, product reviews, and influencer mentions.
- Handle negative comments or complaints professionally and escalate when required.
Influencer & Collaboration Support
- Coordinate with influencers, creators, makeup artists, beauty bloggers, and content creators for social media campaigns.
- Support influencer outreach, content planning, posting schedules, and deliverable tracking.
- Identify potential creators and collaboration opportunities for product promotions and brand awareness.
- Track influencer content performance and engagement.
Analytics & Reporting
- Track and analyse social media metrics such as reach, impressions, engagement rate, follower growth, profile visits, clicks, saves, shares, and video views.
- Prepare weekly and monthly social media performance reports.
- Analyse top-performing content and provide insights for future content planning.
- Monitor competitor activity, beauty trends, and social media benchmarks.
Campaign Coordination
- Work closely with the performance marketing team for paid social campaigns.
- Coordinate social media content for new launches, festive sales, influencer campaigns, contests, giveaways, and brand campaigns.
- Ensure all social media activities support brand awareness, customer engagement, and online sales.
- Collaborate with the e-commerce team to promote bestsellers, new arrivals, offers, and product education content.
Qualifications & Skills
- Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Media, or a related field.
- 8+ years of experience in social media management, preferably in cosmetics, beauty, skincare, fashion, lifestyle, or D2C brands.
- Strong knowledge of Instagram, Facebook, YouTube Shorts, Pinterest, and other social media platforms.
- Good understanding of reels, short-form video content, content trends, influencer marketing, and community building.
- Excellent writing skills for captions, hooks, scripts, and campaign copies.
- Basic understanding of social media analytics and reporting.
- Ability to coordinate with creative teams, influencers, agencies, and internal departments.
- Strong aesthetic sense and understanding of beauty, skincare, makeup, and lifestyle content.
- Ability to manage multiple campaigns, deadlines, and content calendars.
What We Offer
Competitive salary and opportunities for professional growth.
Creative freedom to test new ideas, formats, and campaigns.
Comprehensive health benefits and paid time off.
How to apply,
Interested Candidate can directly share their updated "Resume" at 9549346615
Kindly mention for which role you are applying.
Pay: ₹1,000,000.00 - ₹1,400,000.00 per year
Benefits:
Work Location: In person
