Email Marketing Specialist (4–5 Years Experience)
Location: Dehradun (Onsite)
Experience: 4–5 Years
Employment Type: Full-time
About the Role
Centrelocus is looking for an experienced Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that drive engagement, lead generation, and customer retention. The ideal candidate should have a strong understanding of email marketing best practices, automation, audience segmentation, and campaign analytics.
Key Responsibilities
- Plan, create, and execute email marketing campaigns.
- Develop engaging email copy and coordinate with the design team for creatives.
- Build and manage email automation workflows and drip campaigns.
- Segment email lists to improve campaign performance and personalization.
- Monitor campaign performance, including open rates, click-through rates, conversions, and ROI.
- Conduct A/B testing to optimize subject lines, content, and CTAs.
- Ensure email campaigns comply with industry best practices and anti-spam regulations.
- Collaborate with the marketing and sales teams to support lead generation and customer engagement.
- Maintain and update email databases for accuracy and deliverability.
Requirements
- 4–5 years of experience in Email Marketing.
- Strong knowledge of email marketing platforms such as Mailchimp, Brevo, HubSpot, Zoho Campaigns, or similar tools.
- Experience with email automation, audience segmentation, and campaign management.
- Understanding of email deliverability, SPF, DKIM, and DMARC.
- Strong analytical skills with experience using campaign reporting and analytics tools.
- Excellent written communication and copywriting skills.
- Basic knowledge of HTML/CSS for email templates is a plus.
Preferred Skills
- Experience working in a B2B or SaaS environment.
- Knowledge of CRM tools and marketing automation platforms.
- Familiarity with Google Analytics and UTM tracking.
- Ability to manage multiple campaigns and meet deadlines.
Why Join Centrelocus?
- Work on innovative digital and SaaS products.
- Collaborative and growth-oriented work culture.
- Opportunity to work on impactful marketing campaigns.
Apply now: [email protected]
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
