Key Responsibilities
- Manage and maintain customer databases and CRM platforms.
- Plan and execute email, SMS, WhatsApp, and push notification campaigns.
- Segment customers based on purchase behavior, demographics, and engagement.
- Develop customer retention and loyalty programs.
- Analyze campaign performance and prepare MIS/reports.
- Coordinate with marketing, sales, and customer support teams.
- Personalize communication strategies to improve customer experience.
- Handle CRM automation workflows and customer journeys.
- Ensure data accuracy, compliance, and proper customer record management.
- Identify upselling and cross-selling opportunities through customer insights.
Required Skills & Qualifications Educational Qualification
- Bachelor’s degree in Marketing, Business Administration, Commerce, or related field.
Experience
- 1–2 years of experience in CRM, digital marketing, or e-commerce operations.
Technical Skills
- Experience with CRM tools such as:
- Salesforce
- HubSpot
- Zoho CRM
- Klaviyo
- Knowledge of email marketing and automation tools.
- Basic understanding of customer analytics and reporting.
- Familiarity with Excel/Google Sheets and reporting dashboards.
Soft Skills
- Strong communication in English and interpersonal skills.
- Analytical and problem-solving mindset.
- Attention to detail and organizational abilities.
- Customer-centric approach.
Preferred Qualifications
- Experience in e-commerce, D2C, or marketplace businesses.
- Understanding of customer retention strategies and loyalty marketing.
- Knowledge of campaign automation and A/B testing.
- Familiarity with platforms like:
- Amazon
- Flipkart
- Meesho
- Quick Commerce - Zepto, Blinkit etc.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
