Key Responsibilities
1. Brand Strategy and Market Creation
- Develop and execute the long-term strategic vision for Sybrava.
- Create and shape the market by identifying and addressing barriers across diagnosis, treatment initiation, physician adoption, patient activation, and persistence.
- Drive physician mindset changes & establish Sybrava's role within evolving treatment paradigms.
- Develop differentiated positioning and value propositions that address unmet customer and patient needs.
- Lead annual strategic planning, brand planning, portfolio optimization, forecasting, and performance management.
2. Execution Excellence and Growth Acceleration
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Lead execution excellence and growth acceleration initiatives to maximize asset value and commercial performance.
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Identify growth opportunities through customer insights, market analytics, and competitive intelligence.
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Monitor market trends, competitor activity, and emerging treatment practices, translating insights into actionable strategies.
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Ensure excellence in execution through robust KPIs and performance tracking.
3. Scientific Leadership and HCP Engagement
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Build strong healthcare professional conviction through evidence-based engagement strategies.
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Translate complex clinical and scientific data into practical, compelling, patient-centric messages.
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Develop impactful scientific narratives aligned to the patient journey and treatment continuum.
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Partner closely with Medical Affairs and field teams to drive scientific leadership and education.
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Build engagement plans for key opinion leaders, scientific societies, and strategic healthcare stakeholders.
4. Patient Activation and Omnichannel Excellence
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Develop innovative approaches to patient activation across both in-clinic and digital ecosystems.
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Design patient engagement programs focused on disease awareness, treatment acceptance, persistence, and adherence.
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Leverage digital, social media, and omnichannel channels to improve patient reach and engagement.
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Create seamless physician-patient engagement journeys that support treatment adoption and outcomes.
5. Cross-Functional Leadership
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Serve as the strategic brand champion across Medical, Sales, Market Access, Digital, Commercial Excellence, and Customer Engagement teams.
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Lead cross-functional decision-making and influence stakeholders without direct reporting authority.
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Ensure alignment of all strategic initiatives, campaigns, customer experiences, and customer journeys to the overall brand strategy.
6. Financial and Business Performance
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Accountable for delivering sales growth, market share, and profitability targets.
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Optimize resource allocation to maximize return on investment.
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Support business case development and long-term growth planning.
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Maintain adherence to all ethics, risk, compliance, and governance standards.
Candidate Profile
Experience
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MBA or equivalent postgraduate qualification preferred.
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10-12 years of progressive pharmaceutical marketing and commercial experience.
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Demonstrated success in launching and building innovative brands requiring:
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Market creation
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Physician mindset change
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Category development & demand generation
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Patient activation in-clinic & through digital & social media channels
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Overcoming willingness-to-prescribe barriers
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Overcoming willingness-to-pay/access barriers
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Strong strategic marketing experience with measurable business impact.
Preferred Therapy Area Experience
Strong preference for candidates with experience in: Cardiovascular, Immunology, Oncology, Vaccines, Rare diseases & other high-science, innovation-driven therapeutic areas
Critical Success Experiences
- Successfully launched and scaled innovative or first-in-class products.
- Built physician adoption for therapies requiring significant behavior change.
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Created demand in underdeveloped or low-awareness disease areas.
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Strong understanding of patient activation strategies both within clinical settings and through digital and social media channels.
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Demonstrated ability to convert scientific evidence into compelling, actionable customer communication.
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Experience partnering with Medical Affairs to develop scientific leadership programs & Access teams to unlock reimbursed channels.
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Proven track record of influencing senior stakeholders and driving cross-functional alignment.
Leadership Competencies
Strategic & Analytical Thinking
Market shaping and category creation, Long-term business planning, Competitive strategy, Customer-centric innovation
Customer Leadership
Deep customer insight generation, Scientific storytelling, HCP engagement excellence, Patient journey design
Enterprise Leadership
Cross-functional influence, Executive presence, Stakeholder management, Agility and resilience, High learning agility
Why This Role is Unique
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Opportunity to lead one of the most strategically important cardiovascular growth brands.
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High visibility with direct exposure to Business Unit and Country leadership.
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Significant strategic responsibility, ability to shape a market.
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Opportunity to combine science, innovation, digital engagement, and patient activation to create sustainable competitive advantage.
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Clear succession pathway towards a future Director Marketing role.
