At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
Key responsibilities:
The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective:
Trade Marketing Strategy & Execution
- Plan, develop, and execute trade marketing initiatives to drive sales growth, market penetration, and brand visibility across channels.
- Ensure effective deployment and monitoring of primary and secondary trade schemes, maximizing reach, compliance, and return on investment.
- Design and implement trade engagement programs that strengthen partner relationships and increase focus on the company's product portfolio.
In-Store Excellence & Visibility
- Drive superior in-store execution through effective merchandising, visibility programs, and point-of-sale activation initiatives.
- Ensure consistent implementation of brand guidelines and promotional activities across all trade touchpoints.
- Monitor execution quality and take corrective actions to improve retail effectiveness and shopper experience.
Program Store Management
- Lead the expansion of program stores in line with business growth objectives.
- Ensure efficient execution and operational excellence across program stores.
- Monitor and improve store productivity, weighted availability, and WOA (Width of Assortment/Availability) metrics to enhance business performance.
Distributor & Channel Partner Management
- Conceptualize and execute distributor engagement programs to strengthen partnerships and align channel objectives with company goals.
- Foster strong relationships with distributors and key trade partners to improve execution, availability, and market coverage.
- Track distributor performance and drive initiatives to improve sales effectiveness and channel productivity.
Market & Competition Management
- Continuously monitor and analyze competitor activities, pricing strategies, promotions, and market developments.
- Develop and implement market-specific competitive action plans to strengthen market position and drive share growth.
- Generate actionable insights from market intelligence and recommend strategic interventions.
New Product Launches
- Develop and execute trade marketing plans for new product launches, ensuring effective trade readiness, availability, and visibility.
- Coordinate with Sales, Marketing, Supply Chain, and Channel Partners to ensure successful launch execution and achievement of launch objectives.
Trade Activations & Events
- Collaborate with activation agencies to plan and execute trade events, retailer meets, and promotional activities with high impact and effectiveness.
- Ensure all trade activations are delivered on time, within budget, and in accordance with agreed objectives and quality standards.
Budget & Cost Management
- Drive cost efficiencies through effective negotiation and management of activation agencies and vendor partners.
- Optimize trade marketing investments by minimizing wastage and ensuring maximum utilization of allocated budgets.
- Track and evaluate the effectiveness of trade marketing programs and recommend improvements for better ROI.
Key Success Metrics
- Sales growth and market share improvement.
- Trade scheme effectiveness and ROI.
- Program store expansion and productivity.
- Distributor engagement and performance.
- Successful execution of new product launches.
- In-store visibility and execution compliance.
- Cost optimization and budget adherence.
- Competitive responsiveness and market standing improvement.
Preferred Competencies
- Strong trade marketing and channel management expertise.
- Excellent analytical and market intelligence capabilities.
- Stakeholder management and negotiation skills.
- Project and event management proficiency.
- Commercial acumen with a focus on ROI and execution excellence.
- Ability to drive cross-functional collaboration and execution.
Reporting to: Head – Shopper & Trade Marketing
Internal Stakeholders:
- Marketing Team
- Distribution Team
- Finance Team
- Field Sales Team (TLM & SLM)
- Marketing Services
