SUMMARY
Customer-facing Product Growth professional role at the intersection of Customers × Product × Growth × Commercialization, focused on taking StudioIP to market and driving actual customer adoption and commercial progress.
ABOUT STUDIOIP
StudioIP is MMPL's platform for companies to plan, scope, source and execute creative-service projects through verified studios and production partners.
The platform helps corporate and agency customers manage requirements across creative services such as photography, video production, design, animation and other content-production requirements.
THE ROLE This is not a conventional digital marketing role and it is not a pure sales role. The person will work at the intersection of Customers × Product × Growth × Commercialization. The primary responsibility is to identify relevant customers and creative-service opportunities, introduce StudioIP, help customers understand how the platform can solve their requirements, and drive them towards actually scoping and executing projects through StudioIP.
KEY RESPONSIBILITIES
1) Take StudioIP To Customers: identify relevant companies and decision-makers, understand current procurement/ execution of creative services, conduct customer conversations, product introductions, demonstrations, follow-ups, onboarding, and use-case discussions, with objective of real project usage.
2) Identify Creative-Service Opportunities: understand upcoming requirements (photography, video production, animation, design, digital content, corporate communication, marketing content, other outsourced creative requirements) and guide customers to initiate projects on platform.
3) Drive Project Scoping: track customers approached/engaged, demos, projects initiated/scoped, service type, segment, opportunity source, and progress towards bidding/execution.
4) Manage The Customer Growth Funnel: Target Customer → Conversation → Product Demo → Registration → Project Scoping → Vendor/Bid Journey → Project Award → Repeat Usage. 5) Work With Relationship Managers: identify opportunities in existing accounts, join conversations, run demos, convert requirements into projects, follow up on adoption. 6) Customer Outreach & Product Campaigns: collaborate on email, WhatsApp, use-case communication, demos, webinars, case studies, updates, reactivation, segment campaigns. 7) Work With StudioIP Product Team: provide structured market/customer feedback on questions, confusion, drop-offs, difficult features, requested services, objections, and high-assistance areas.
8) Track And Report Commercial Activity: maintain dashboard for targeting/contacting/meetings/demos/registrations/projects/ service mix/segment mix/bids/awards/GMV/revenue/repeat customers.
KEY KRAS
Customer Activation; Project Scoping; Product Adoption; Opportunity Development; Funnel Conversion; Commercial Growth; Market Feedback. IDEAL CANDIDATE 3–5 years of experience; confident speaking with corporate customers; curious and comfortable with technology; commercially minded; comfortable demonstrating a digital product; able to understand customer requirements; good at
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
