Job Description: Amazon PPC Specialist
Position: Amazon PPC Specialist
Location: Pune (On-site)
Experience: 2 to 5 years
Employment Type: Full-time
About the Role
We are looking for a results-driven Amazon PPC Specialist to manage, optimize, and scale Amazon advertising campaigns. The ideal candidate should have strong analytical skills, hands-on experience with Amazon Ads, and expertise in data-driven decision making. This role is focused exclusively on Amazon Advertising and marketplace performance, not SEO.
Key Responsibilities
- Plan, launch, and manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns (preferred).
- Conduct in-depth keyword research using Helium 10, Brand Analytics, Search Query Performance, and other research tools.
- Analyze competitor products, advertising strategies, pricing, and keyword targeting.
- Build campaign structures based on product category, match types, and bidding strategies.
- Monitor and optimize campaign performance using KPIs such as:
- ACoS
- TACoS
- ROAS
- CTR
- CPC
- Conversion Rate
- Impression Share
- Perform bid optimization and budget allocation to maximize profitability.
- Identify high-performing and negative keywords to improve campaign efficiency.
- Analyze search term reports and customer search behavior.
- Scale winning campaigns while maintaining target profitability.
- Generate weekly and monthly PPC performance reports with actionable insights.
- Work closely with the product, catalog, and creative teams to improve advertising performance.
- Stay updated with Amazon advertising features, algorithm changes, and industry best practices.
- Conduct A/B testing for campaign strategies, creatives, placements, and bidding methods.
Required SkillsAmazon Advertising
- Amazon Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon Advertising Console
- Campaign Manager
- Bid Optimization
- Portfolio Management
- Budget Forecasting
- Negative Keyword Strategy
- Search Term Analysis
Data Analytics
- Advanced Microsoft Excel
- Google Sheets
- Pivot Tables
- XLOOKUP
- INDEX-MATCH
- Power Query (Preferred)
- Data Visualization
- KPI Dashboard Creation
- Performance Reporting
- Trend Analysis
Keyword & Competitor Research
- Helium 10 (Mandatory)
- Cerebro
- Magnet
- Keyword Tracker
- Amazon Brand Analytics
- Search Query Performance Report
- Reverse ASIN Analysis
- Competitor Keyword Analysis
- Product Opportunity Research
Analytics & Metrics
- ACoS
- TACoS
- ROAS
- CTR
- CPC
- CVR
- Sales Attribution
- Impression Share
- Click Share
- Budget Utilization
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, Commerce, or a related field.
- 2 to 5 years of hands-on experience managing Amazon PPC campaigns.
- Strong understanding of Amazon marketplace advertising ecosystem.
- Experience managing monthly advertising budgets.
- Excellent analytical and problem-solving skills.
- Ability to interpret data and make data-driven decisions.
- Strong communication and reporting skills.
Preferred Skills
- Helium 10 Certification (Preferred)
- Experience with Amazon Brand Analytics
- Experience with Amazon Marketing Stream (Preferred)
- Knowledge of Amazon Attribution
- Familiarity with Data Studio, Power BI, or Tableau
- Basic SQL for campaign and sales analysis (Preferred)
- Experience using AI tools for PPC analysis and reporting
Key Performance Indicators (KPIs)
- Target ACoS achievement
- ROAS improvement
- TACoS reduction
- Sales growth through advertising
- Increase in profitable keyword rankings
- Budget utilization efficiency
- CTR improvement
- Conversion rate improvement
- Reduction in wasted ad spend
- Growth in attributed sales
Ideal Candidate Profile
- Highly analytical and data-driven.
- Strong understanding of Amazon advertising algorithms.
- Skilled in competitor research and reverse ASIN analysis.
- Proficient in Helium 10 and Amazon Ads Console.
- Able to identify profitable growth opportunities through campaign optimization.
- Comfortable working with large datasets and performance dashboards.
- Self-motivated with a continuous optimization mindset.
Pay: ₹30,000.00 - ₹45,000.00 per hour
Application Question(s):
- What is the highest monthly Amazon ad budget you have managed?
Less than ₹1 lakh
₹1–5 lakh
₹5–20 lakh
₹20 lakh+
- Please provide links to Amazon brands or ASINs whose PPC campaigns you have managed, along with your responsibilities and key results. (Short answer)
- How many years of hands-on experience do you have managing Amazon PPC campaigns?
- Which Amazon advertising campaign types have you managed? (Checkboxes)
Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
None
- Which PPC tools have you used?
Work Location: In person
