Job Title: Ad Manager
Company: Sanjh Softtech
Location: Remote
Employment Type: Full-time
About Sanjh Softtech
Sanjh Softtech is a technology-driven company dedicated to delivering innovative digital solutions and helping businesses grow through effective digital marketing strategies. We are looking for a results-oriented Ad Manager to plan, execute, and optimize paid advertising campaigns across multiple digital platforms.
Key Responsibilities
- Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Conduct audience research, competitor analysis, and keyword research to improve campaign performance.
- Monitor campaign performance, budgets, and bidding strategies to maximize return on investment (ROI).
- Develop and execute A/B tests for ad creatives, headlines, landing pages, and audience targeting.
- Collaborate with the content, design, and video teams to create high-performing ad creatives.
- Track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Generate regular campaign performance reports with actionable insights and recommendations.
- Manage advertising budgets efficiently and ensure campaigns remain within allocated spending limits.
- Stay updated with the latest digital advertising trends, platform updates, and best practices.
- Work closely with sales and marketing teams to align advertising strategies with business objectives.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–5 years of experience managing paid advertising campaigns.
- Proven experience handling Google Ads and Meta Ads campaigns.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Experience managing multiple advertising accounts and budgets simultaneously.
- Excellent communication, organization, and project management skills.
Technical Skills
- Proficiency in Google Ads and Meta Ads Manager.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager.
- Knowledge of conversion tracking, pixels, events, and remarketing strategies.
- Familiarity with LinkedIn Ads, YouTube Ads, or other advertising platforms is an advantage.
- Strong understanding of campaign optimization, audience segmentation, and bidding strategies.
- Experience with reporting tools such as Looker Studio or similar platforms is a plus.
- Basic understanding of SEO and landing page optimization.
Preferred Skills
- Google Ads and Meta Blueprint certifications are preferred.
- Experience running lead generation, e-commerce, and brand awareness campaigns.
- Knowledge of marketing automation and CRM platforms.
- Strong problem-solving skills and a results-driven mindset.
- Ability to identify growth opportunities through campaign analysis and experimentation.
What We Offer
- Competitive salary based on experience.
- Performance-based incentives.
- Opportunities for professional growth and certification support.
- A collaborative and innovative work environment.
- Exposure to diverse client industries and digital marketing projects.
- Career advancement opportunities within Sanjh Softtech.
How to Apply
Interested candidates should submit their resume along with details of their experience managing digital advertising campaigns. Candidates are encouraged to include examples of successful campaigns, key performance achievements, or relevant certifications in their application.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: Remote
