Job Description: Growth Marketing Manager — Divya Darshan 360
Location: Pune Type: Full-time · Experience: 3–6 years · Reports to: Founder
Compensation: ₹8–14 LPA (based on experience) + meaningful ESOPs
About us
Divya Darshan 360 is a devotional app that brings immersive 360° temple darshan to people who cannot visit temples: the Indian diaspora, aged parents, and devotees limited by health or finances. We have 56 temples and 150+ darshan videos live, an Android app in four languages (English, Hindi, Marathi, Gujarati), a ₹1,500 VR box, and a funded plan to reach 100 temples in the next year. We are a small team; you would be our first and only marketing hire, owning growth end to end.
The role
Competitors in devotional tech spend 50–70% of their budgets on marketing. We will not outspend them; we need someone who can out-think them. You will own the full growth funnel: paid acquisition, ASO, organic and social, festival campaigns, VR box sales, temple and creator partnerships, and the diaspora channel. You will work directly with the founder and the engineering team, and your numbers are the numbers the board sees.
What you will do
Own and scale performance marketing (Google App Campaigns, Meta) against a hard CPI target with retention-quality guardrails, across Hindi, Marathi, and Gujarati audiences
Own the Play Store listing: ASO, per-language screenshots and keywords, ratings strategy (Android only; there is no iOS app)
Build and run our organic engines: WhatsApp Channel, YouTube (darshan cuts and Shorts), Instagram, Facebook
Plan and execute festival-calendar campaigns (Sawan, Ganesh Chaturthi, Navratri, Diwali) across push, social, and paid Own the VR box funnel: web landing conversion, in-app upsell journeys, gift positioning for NRI and urban buyers, checkout trust for 45+ customers
Launch the creator program (regional devotional micro-influencers) and community initiatives (senior-citizen groups, housing-society satsangs, temple partnerships)
Report weekly on the full funnel from real data (Firestore/GA4/BigQuery): install → activation → D7/D30 retention → box purchase → subscription
Brief and iterate ad creative from our 360° footage; write copy in Hindi and English (Marathi or Gujarati a strong plus)
What we are looking for
Must have 3–6 years in growth/performance marketing for a consumer app in India, with hands-on Google App Campaigns and Meta Ads ownership (you ran the account, not an agency)
Proven record of hitting CPI/CAC targets while holding retention quality; you can explain a cohort curve and argue with an attribution report
Comfort with analytics tooling: GA4, Firebase, basic SQL or willingness to learn (our source of truth is Firestore/BigQuery, not dashboard MAU)
Strong Hindi + English copywriting; cultural fluency with devotional and festival contexts
Scrappy operator mindset: small budgets, no agency, you ship the campaign yourself
Strong plus
Marathi or Gujarati fluency
Devotional, astrology, or bhakti-tech category experience
D2C physical-product funnel experience (we sell a hardware VR box)
ASO experience with regional-language listings
Influencer/creator program management
Experience marketing to 45+ or NRI audiences
What success looks like
90 days: measurement stack solid, dormant-user win-back executed, paid campaigns restructured for retained installs, first festival campaign shipped
6 months: blended CPI at target with paid retention within 20% of organic; first 100 real VR box orders attributable to marketing
12 months: 20%+ of installs from non-paid channels; diaspora and temple partnership channels generating revenue
Why join
Own the entire growth function of a funded, live product with real traction and a clear board-backed budget
Category with deep emotional resonance and under-served regional audiences
Direct line to the founder; your dashboard is the board's dashboard
Ground-floor equity in a market where the closest competitor raised $2M and validates the space
To apply: email- [email protected] with your CV and one paragraph on a campaign you ran, what it cost, and what it retained.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
