Job Requirements
Website Roadmap
- Define and own the website product roadmap aligned with business goals.
- Conduct user research and competitor analysis to identify opportunities for new features and enhancement.
- Partner with UX/UI agencies to create intuitive, responsive, and engaging web experiences.
- Collaborate with developers to implement features and ensure timely, high-quality delivery.
- Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions.
- Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc.
Performance measure:
- Timely go live of Features
- Improve User experience through design and content interventions
- Utilization of the features
- Business impact/improvement in the experience from the roll out
Improving the Website Funnel and Engagement
- Create use cases to engage users within the website to increase the traffic-to-conversion ratio
- Personalise experience for the users based on interaction, demographics, etc
- Collaborate with the content team to create a content strategy for the website. For example, add engaging modules to the website to create rich content for customers to help make decision-making easier
- Creating lead journeys to increase leads for omni channel conversions
Performance Measure
- Reduce Funnel Drop Off Rate and increase conversion.
- Increase CTRs on promotions emails.
- Personalisation experiments to increase engagement rate
- Leads to store
Website Experience & Insights
- Manage website experience – Ensuring the website assets/images are refreshed on a timely manner.
- Understand the online customer - triggers, motivations, barriers to purchase. Share customer insights from the website which can shape the next growth opportunity
- Campaign go live – Collaborate with internal stakeholders to get the campaign live on the website
- Plan the website calendar based on the business goals
- Ensure the website experience across desktop and mobile is seamless with easy navigation, intuitive layouts etc.
- Website user engagement on banners
- TAT for campaign go live
- Key insights from website behavior and online customers
Work Experience
- Strong understanding of website architecture, UX principles, SEO, and web analytics.
- Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies.
- Ability to interpret data and turn insights into actionable strategies.
- Experience in A/B testing platforms (e.g., Optimizely, VWO).
- Familiarity with front-end technologies (HTML, CSS, JavaScript).
- Strong understanding of analytics platforms preferably Google Analytics
- Exposure to tools like Figma, personalization engines.
- A mix of creative thinking and technical know-how.
