Job Title: Marketing Manager
Company: Evos Buildcon Pvt. Ltd, Bhubaneswar
Industry: Real Estate / Construction
Project Type: High-Rise Residential Development
Department: Marketing
Employment Type: Full-Time / Permanent
Location: [Bhubaneswar, Odisha]
Experience Required: [7-15 Years]
Education: PGDM – Marketing or related field
Joining: Immediate
Key Responsibilities
- Execute lead-generation campaigns across digital, offline, referral, alliance, channel partner, and other approved channels to achieve lead targets.
- Coordinate with advertising agencies, channel partners, aggregators, vendors, and other stakeholders for timely campaign execution.
- Track the complete lead funnel from acquisition through sales handover and identify gaps requiring corrective action.
- Prepare and publish weekly/monthly MIS reports, dashboards, campaign reports, and management updates.
- Ensure campaigns are executed within approved timelines, budgets, brand guidelines, and business priorities.
- Monitor and optimize lead sources to improve lead volume, quality, cost per lead (CPL), and channel efficiency.
- Conduct regular lead reconciliation between CRM, sales, agency, portal, and campaign reports to ensure data accuracy.
- Maintain lead-generation dashboards, MIS reports, source-wise trackers, campaign trackers, and performance reports.
- Monitor campaign performance and recommend changes to improve lead quality and conversion.
- Resolve operational escalations relating to lead quality, source discrepancies, campaign performance, data mismatch, and stakeholder concerns.
- Work closely with Sales and CRM teams to ensure timely lead allocation, information sharing, follow-up, and conversion alignment.
- Monitor channel-partner and referral performance and identify opportunities to develop new sources of qualified leads.
- Support project launches, site events, broker/channel-partner meets, customer engagement activities, and other promotional initiatives.
- Track competitor activities, market trends, pricing communication, offers, and promotional strategies relevant to the project.
- Ensure all marketing communication and campaign execution remain aligned with the project's positioning and approved brand guidelines.
Key Performance Indicators (KPIs)
- Total Leads Generated
- Qualified Leads
- Cost Per Lead (CPL)
- Lead Quality %
- Lead-to-Site-Visit Conversion
- Site-Visit-to-Booking Conversion
- Lead-to-Booking Conversion
- Channel-wise Lead Contribution
- Campaign ROI
- Marketing Budget Utilization
- Lead Allocation TAT
- Lead Reconciliation Accuracy
- Agency / Channel Partner Performance
- Monthly Lead Target Achievement
Required Skills
- Strong understanding of real estate marketing and residential property sales.
- Experience in lead generation and performance marketing.
- Knowledge of Google Ads, Meta Ads, property portals, social media, WhatsApp/email marketing, and offline marketing channels.
- Experience managing marketing agencies, vendors, channel partners, aggregators, and referral networks.
- Strong understanding of CRM and lead-funnel management.
- Good knowledge of Excel/MS Office and preparation of MIS dashboards.
- Strong analytical and reporting skills.
- Excellent communication, coordination, negotiation, and stakeholder-management skills.
- Ability to work closely with Sales and CRM teams.
- Strong target orientation and ability to work within deadlines and budgets.
Preferred Experience
- [7-15 years] years of experience in real estate / residential projects / high-rise projects.
- Experience handling lead generation for premium/luxury residential projects will be an advantage.
- Experience working with real estate agencies, property portals, channel partners, and digital marketing agencies will be preferred.
- Experience with CRM platforms such as [Salesforce / LeadSquared / Zoho / Salesforce / Other] will be an advantage.
Interested candidates may share their updated CV at the application link/mail: [email protected]
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
