About the Role
We are looking for a Performance Marketing professional who can drive growth through paid digital campaigns and optimize conversions across multiple platforms. You’ll play a key role in scaling Label Apurva’s fashion and apparel business, improving ROI, and building strong visibility for our seasonal collections, hero silhouettes, and signature craftsmanship.
Key Responsibilities
1. Paid Ads & ROAS Management
- Plan and manage Meta (Facebook & Instagram) and Google Ads
- Achieve and improve ROAS, conversions, and revenue
- Optimize budgets to reduce CAC and increase profitability
- Scale winning campaigns responsibly
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2. Research & Strategy
- Research customer behaviour in fashion & apparel
- Analyze competitors, creatives, offers, and pricing
- Build high-intent audiences (retargeting, lookalikes, warm traffic)
- Create full-funnel strategies (Traffic → ATC → Checkout → Purchase)
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3. Creative & Funnel Optimization
- Work with creative team on ad creatives (reels, static, carousel)
- Test hooks, copies, creatives, audiences, and offers
- Optimize Shopify product pages and checkout flow
- Improve conversion rate and reduce funnel drop-offs
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4. Tracking & Reporting
- Set up and monitor Meta Pixel, CAPI, GA4, Shopify Analytics
- Track ROAS, CPA, CTR, ATC, and checkout data
- Share weekly performance reports with insights and improvements
Why Join Us
Work closely with a luxury fashion label rooted in Indian craftsmanship and modern design.
Opportunity to shape and scale performance marketing for high-design apparel collections.
Creative freedom to experiment with storytelling, drops, and fashion-led growth strategies.
Fast-paced, collaborative environment with direct access to the founder and core creative team.
Job Type: Full-time
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Education:
Experience:
- total work: 5 years (Required)
- Performance marketing: 5 years (Required)
Work Location: In person
