Company: Tamira Global Cuisines Pvt. Ltd.
Department: Marketing
Designation: Digital Marketing Executive
Location: Chennai
Employment Type: Full-Time
Experience: 2 Years
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to manage and strengthen our digital presence across social media and online platforms. The ideal candidate should have a strong interest in the food, restaurant, hospitality, and F&B industry, with the ability to create engaging content and execute effective digital marketing campaigns.
Key Responsibilities
- Develop and execute digital marketing strategies for the company's food and restaurant brands.
- Manage social media platforms including Instagram, Facebook, YouTube, Google Business Profile, and LinkedIn.
- Plan and maintain a monthly social media content calendar.
- Create and coordinate engaging content such as reels, posts, stories, videos, and promotional creatives.
- Coordinate with the photography/videography team for food shoots, product shoots, and promotional campaigns.
- Develop creative campaigns for new launches, offers, festivals, events, and special occasions.
- Monitor social media trends, food trends, competitor activities, and customer preferences.
- Run and monitor Meta Ads, Google Ads, and other digital advertising campaigns.
- Track campaign performance and provide regular reports on reach, engagement, leads, conversions, and ROI.
- Manage online reviews, comments, and customer interactions professionally.
- Optimize Google Business Profiles and support local digital visibility.
- Work closely with the Operations, HR, Design, and Management teams for marketing initiatives.
- Identify opportunities to increase brand awareness, customer engagement, and online sales.
- Coordinate with external agencies, influencers, photographers, and content creators when required.
Required Skills
- Good knowledge of Social Media Marketing and Digital Marketing.
- Hands-on experience with Instagram, Facebook, YouTube, and Google Business Profile.
- Basic to good knowledge of Meta Ads Manager and Google Ads.
- Strong content writing and communication skills.
- Good understanding of Instagram Reels, trends, hashtags, and social media algorithms.
- Basic knowledge of Canva, Photoshop, CapCut, or other content creation tools.
- Ability to understand digital marketing analytics and prepare performance reports.
- Creative thinking with strong attention to detail.
- Good photography/video content sense, especially for food and restaurant businesses.
- Ability to work in a fast-paced F&B environment.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- 1–3 years of experience in Digital Marketing, preferably in the Food & Beverage, Restaurant, Hospitality, FMCG, or Retail industry.
- Candidates with a strong portfolio of social media campaigns and food-related content will be preferred.
Key Performance Indicators (KPIs)
- Social media growth and engagement
- Reach and impressions
- Reel/video performance
- Lead generation and customer enquiries
- Online campaign ROI
- Website/social media traffic
- Google Business Profile growth and reviews
- Brand awareness and customer engagement
- Successful execution of promotional campaigns
Preferred Candidate Profile
- Passionate about food, restaurants, and digital trends.
- Creative and proactive in generating new marketing ideas.
- Comfortable working with photography/video teams and visiting outlets when required.
- Strong communication and coordination skills.
- Able to independently manage multiple campaigns and deadlines.
Pay: From ₹25,000.00 per month
Benefits:
Work Location: In person
