Overview:
Lead (PM) | Specialist (IC), Ad Operations
Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore, Gurugram, Pune and Mumbai IN
About Omnicom Global Solutions
Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.
OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.
With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.
OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.
Let’s build what’s next.
Role Overview:
This exciting role of a Specialist/Lead - Ad Operations that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.
Responsibilities:
Roles & Responsibilities:
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Manage end‑to‑end digital campaign setup, QA, trafficking, monitoring, and troubleshooting across major ad‑serving platforms including CM360, Innovid, and Adform.
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Ensure delivery excellence by maintaining quality standards, resolving tracking and tagging issues, and supporting process improvements through proper documentation.
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Collaborate with global account managers, internal teams, and onshore partners to enable seamless execution and communication across markets.
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Provide subject‑matter expertise on ad‑tech, platform workflows, verification, and campaign best practices to support scalable delivery.
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Leverage analytics and reporting tools to deliver performance insights, optimize campaign outcomes, and provide data‑driven recommendations that enhance media effectiveness and client satisfaction.
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Working knowledge of tracking pixels and pixel management, including implementation, testing, and monitoring of conversion/event pixels across digital platforms to support accurate campaign tracking and performance measurement.
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Lead and mentor a team of Ad Operations Analysts and Associates, providing guidance on campaign execution, troubleshooting, and best practices across ad-serving platforms.
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Strong proficiency in Microsoft Excel for campaign data analysis and reporting, with the ability to present insights effectively using PowerPoint.
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Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert)
Qualifications:
Required Qualifications
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A full-time graduate degree
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6–8 years of hands on ad operations experience spanning campaign setup, trafficking, QA, reporting, and optimization across digital channels.
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Strong working proficiency on multiple ad servers (CM360 experience is a must) and also exposure to additional platforms like Innovid or Adform.
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Ability to diagnose and resolve complex ad‑serving, tagging, and tracking issues with strong analytical and root‑cause problem‑solving capability.
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Excellent communication skills to coordinate effectively with internal teams, onshore partners, and support critical client‑related conversations.
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Strong command of Excel / data interpretation and comfort working within structured workflows and quality assurance processes.
Preferred Qualifications
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Excellent written and verbal communication skills
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Strong working knowledge of Excel and PowerPoint for reporting and presentations.
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Proactive learning attitude and adaptability in a fast evolving digital landscape
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Comfortable working in rotational shifts
