KRA1
Depot operations
Ensuring proper depot operations so as to maintain proper stock position
Indent of material at factory – by involving Team and their Sales plan for the month so that achieve 90% accuracy in I2 plan and avoid Stock outs.
Maintaining godown as per ISO 9001 norms
Maintaining good relations with transporters
Ensuring timely & proper accounting of invoice, cr/debit notes, reconciliation, sales tax etc
Preparing detailed assessment of each individual party based on sales target achievement, sales growth & payment position
Submit MIS report to State Head/Regional Head
To visit godown frequently
Maintain stacking as per norms
Implement FIFO system
Maintain proper inventory level
Prepare report on damaged material
Developing relations with sales tax, excise, weight & measurement authorities.
KRA2
Sales collection, C form collection & Ugai management
Monitoring & reviewing company’s & freight outstanding
Reviewing the ageing of debtors on a daily basis
Collections of cheques, DD from customers
Coordination with service agent/C & F for ensuring collections in time
Development & periodic review of critical ugai indicators
Collection of all the C forms from the parties
Ensure that the C forms are in proper format with all supporting and are dispatched to plant in time
KRA3
Achieving sales targets
Achieving sales targets of white cement & new products
Ensure frontline implementation of zonal marketing plan
Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
Review the classification of stockiest/ retailers & direct users according to their lifting & other specified parameters
Performing systematic market visit schedule activities
Building rapport with all the customers
Ensure collation of orders & feeding the same in e-commerce site on web
Approval of credit note after checking all the details
To fill in Daily Activity Report & call cycle entries
Attentively listen to customers problems/issues & apprise the same to area head/state head
Attending to quality, pricing problems of the retailers/ stockiest & direct customers
KRA4
Gathering market feedback
Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated.
Providing feedback on weak pockets of sales areas & the reasons thereof
Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head
Make available the information on competitors promotion activities to area head/state head
Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA5
Promoting products & applications
To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products
To involve CASC team in sales plan and give detailed requirements of Sampling/ Painter Meets/ Counter Meets for the month. Participate in events along with CASC and convert the activity into business.
Ensuring proper utilization of budget for promotional activities and review with CASC team on Plan requested by Team vs. Actual
To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness
Collection of tokens, issue of credit notes for implementing the scheme
Timely distribution of sales promotional material
Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
Distribution of gifts & other promotional material to customers in time
KRA6
Initial complaint handling
To attend to the complaints of customers with regard to minor & generic applications & products
Visiting site to get the actual feel of complaint
To take the initial account of the nature of complaint
To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods
To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement