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Senior Manager - Patient Access
Date: Jul 9, 2026
Location:
Santacruz, MH, IN
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Company: Lupin
Job Description
1. Marketing Strategy & Brand Positioning
Develop the annual marketing plan for the Humrahi program aligned with the Diabetes/Chronic Therapy business strategy.
Define brand positioning, messaging, and communication frameworks for Humrahi across patient and HCP touchpoints.
Lead strategic planning for patient experience–led brand differentiation.
2. Patient Engagement & Program Development
Design end‑to‑end patient engagement journeys tailored to India’s diabetes management challenges.
Conceptualize new value‑added services, content modules, and patient‑centric initiatives to enhance adherence and outcomes.
Oversee development of training content for Diabetes Educators to ensure consistency of brand and medical messaging.
3. Digital Marketing & Analytics
Drive the digital transformation of Humrahi through mobile apps, CRM platforms, patient portals, and automated communication journeys.
Partner with data teams to build dashboards, engagement funnels, and ROI analytics for all marketing interventions.
Use insights to optimize campaigns, personalize patient engagement, and refine DE deployment strategies.
4. Campaign Planning & Execution
Create integrated marketing campaigns (digital + on‑ground + in‑clinic) to strengthen Humrahi visibility among patients and HCPs.
Develop content for educational materials, awareness campaigns, and behavioural‑change programs.
Ensure execution consistency across regions through robust campaign toolkits.
5. Cross‑Functional Collaboration
Work closely with therapy area marketing managers to align Humrahi messaging with core brand strategy.
Partner with medical affairs to ensure scientific accuracy of content and patient education.
Collaborate with sales leadership to deploy Humrahi assets effectively across key geographies.
Engage with external ecosystem partners (clinics, hospitals, digital health platforms) to expand program reach.
6. Performance Monitoring & Insights Generation
Track key marketing KPIs including patient acquisition, engagement, satisfaction, digital activation, and retention.
Analyse qualitative and quantitative patient data to inform continuous improvement.
Conduct quarterly program reviews with leadership to showcase impact and future opportunities.
7. Team Leadership (Marketing Function)
Lead a team of marketing managers/executives supporting Humrahi program initiatives.
Provide strategic guidance to ensure creative excellence and flawless execution.
Foster a culture of innovation, insight‑driven decision making, and patient‑centric thinking.
Work Experience
10–15+ years of experience in healthcare/Pharma marketing, patient engagement, digital marketing, or chronic therapy programs
Education
Graduation in Marketing
Competencies
Collaboration
Stakeholder Management
Result Orientation
Developing Talent
Process Excellence
Innovation & Creativity
Customer Centricity
Strategic Agility
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