We are looking for a creative and results-driven Digital Marketing Executive who can generate quality student leads, build brand awareness, and leverage AI tools to improve marketing efficiency and campaign performance.
The ideal candidate should have experience in education, EdTech, study abroad, or lead generation marketing.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize Meta (Facebook & Instagram) Ads.
- Manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Generate qualified student leads for higher education and study abroad programs.
- Track and improve Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
Social Media Marketing
- Manage Facebook, Instagram, LinkedIn, and YouTube channels.
- Create engaging content and campaign strategies.
- Build brand awareness and student engagement.
AI-Powered Marketing
- Use AI tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Express AI, and other AI marketing tools.
- Create AI-assisted content, ad copies, landing page content, blogs, and social media creatives.
- Use AI tools for automation, lead nurturing, and productivity improvements.
- Stay updated with the latest AI marketing trends and technologies.
Analytics & Reporting
- Monitor campaign performance using Google Analytics and Meta Business Suite.
- Prepare weekly and monthly performance reports.
- Suggest improvements based on data insights.
Required Skills
✅ 2+ years of Digital Marketing experience
✅ Hands-on experience with Meta Ads Manager
✅ Experience with Google Ads
✅ Knowledge of SEO and Content Marketing
✅ Experience using AI tools for marketing and content creation
✅ Strong communication and analytical skills
✅ Experience in Education, EdTech, or Study Abroad industry preferred
Preferred AI Tools Experience
- ChatGPT
- Gemini
- Claude
- Canva AI
- Adobe Express AI
- Midjourney (Optional)
- AI Video Creation Tools
- Marketing Automation Platforms
Salary
Competitive Salary + Performance Incentives
(Salary based on experience and skill set)
How to Apply
Please share:
- Updated Resume
- Portfolio or Campaign Samples
- Meta Ads Experience
- Google Ads Experience
- AI Tools Used
- Current & Expected Salary
Email: [email protected]
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: Remote
