E-COMMERCE MANAGER - ORASURE ORGANICS
Location: Delhi | Employment Type: Full-time | Industry: Organic Food / FMCG / D2C
ABOUT ORASURE ORGANICS
Orasure Organics is a fast-growing organic food brand offering a wide portfolio of certified organic products across categories including cold-pressed oils, A2 ghee, flours, pulses, millets, spices, sweeteners, superfoods, snacks and more. We are building Orasure as a modern, trusted organic food brand across online and offline channels, and are looking for an E-commerce Manager to lead and scale our online business.
ROLE OVERVIEW
We are looking for a highly analytical and execution-driven E-commerce Manager who will take ownership of Orasure Organics' performance across Amazon, quick-commerce platforms, our D2C website and other online marketplaces, and also accelerate onboarding on relevant e-commerce platforms.
The candidate will be responsible not just for marketplace operations, but for revenue growth, advertising efficiency, profitability, catalogue optimization, inventory planning and overall e-commerce strategy. A core part of this role is owning performance advertising across all channels from Amazon and quick-commerce to Meta and Google with full accountability for blended advertising efficiency and profitability.
KEY RESPONSIBILITIES
1. Marketplace Management
* Manage day-to-day business across Amazon and other e-commerce marketplaces.
* Manage and optimise product listings, pricing, promotions, deals and marketplace visibility.
* Ensure catalogue accuracy and resolve listing, suppression and account-related issues.
* Identify and launch relevant new marketplaces and online channels.
2. Performance Marketing & Advertising (All Channels)
* Plan, launch, optimise and scale paid campaigns across Amazon Ads, quick-commerce ad platforms, Meta and Google Ads for the D2C website, onboard other marketplaces (e.g. Flipkart).
* On Amazon specifically: plan and optimise PPC across Sponsored Products, Sponsored Brands and Sponsored Display, conduct keyword research and continuously improve organic and paid search rankings.
* Own the total advertising budget and allocate it across channels based on marginal return shifting spend to where the next rupee earns the most.
* Run full-funnel campaigns (awareness, consideration, conversion/retargeting) and manage the complete lifecycle: audience and keyword research, creative and copy briefs, bid and budget management, A/B testing and continuous optimisation.
* Track and report metrics per channel and blended: ROAS, ACOS, TACOS, CAC, CPC, CTR, conversion rate and new-vs-returning customer mix, tying every campaign back to contribution profit, not just top-line sales.
* Protect traffic quality and unit economics, scale spend only where it drives profitable, converting traffic, and quickly identify and cut budget that delivers volume without sales.
* Coordinate and manage external agencies or freelancers where used, and align paid activity with festival/marketplace event calendars (Diwali, Big Billion Days, Great Indian Festival, etc.) and inventory availability.
3. Quick-Commerce Management
* Manage and grow the brand across quick-commerce platforms such as Blinkit and other relevant platforms.
* Track SKU-wise availability, sales, inventory, visibility and platform performance.
* Coordinate inventory and replenishment to minimize out-of-stock situations.
* Plan platform-specific promotions and growth initiatives.
4. D2C Website
* Manage and improve performance of the Orasure Organics website.
* Work on merchandising, bundles, offers, cross-selling and upselling.
* Improve conversion rate, average order value and repeat purchase rate.
5. Sales & Profitability
* Own online revenue targets and prepare channel-wise monthly growth plans.
* Track SKU-wise and channel-wise profitability.
* Monitor marketplace commissions, logistics costs, discounts and advertising spends.
* Prepare regular reports covering sales, margins, ad spends and contribution profitability.
* Identify high-growth and low-performing SKUs and take corrective action.
6. Inventory & Demand Planning
* Forecast SKU-level demand across marketplaces.
* Maintain optimal stock cover and minimize both stock-outs and excess inventory.
* Coordinate closely with procurement, warehouse and dispatch teams.
* Plan inventory requirements around promotions, festivals and marketplace events.
7. Catalogue & Conversion Optimization
* Optimize product titles, descriptions, keywords, images and A+ content.
* Work with the design/content team to continuously improve product pages.
* Conduct competitor benchmarking across pricing, content, promotions and rankings.
* Improve ratings, reviews and overall customer experience.
CANDIDATE REQUIREMENTS
* 3–6 years of hands-on e-commerce experience, preferably in FMCG, food, grocery, health & wellness or D2C brands.
* Strong hands-on experience with Amazon Seller Central and Amazon Ads.
* Hands-on, demonstrable experience running performance ads across multiple channels -Amazon Ads and at least one of Meta Ads / Google Ads; quick-commerce advertising a strong plus.
* Proven ability to manage advertising budgets and blended ROAS / CAC across channels, and to reallocate spend based on marginal return.
* Comfortable owning the full campaign lifecycle - research, creative briefing, bidding, testing and reporting, and translating ad metrics into contribution-profit terms.
* Experience managing quick-commerce platforms is highly preferred.
* Strong understanding of marketplace P&L and unit economics.
* Advanced proficiency in Excel / Google Sheets and e-commerce analytics.
* Understanding of Shopify / D2C website operations.
* Data-first mindset: able to read a campaign's numbers, spot wasted or low-quality spend, and act on it quickly and independently.
* Strong analytical and problem-solving abilities.
* Ability to independently identify problems, recommend solutions and execute them.
* Strong coordination skills for working with marketplaces, agencies, warehouse, marketing and internal teams.
Pay: ₹30,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
