Job Overview
Parashift Technologies is looking for a creative, performance-led Social Media Manager with 3–4 years of experience to own social media strategy and execution, particularly for B2B brands. This is a strategy and growth role—not a routine posting position.
You will turn business goals into platform-native content and campaigns, guide creative direction, coordinate with our existing design and content team, and drive work from idea through launch, analysis, and optimization.
Key Responsibilities
- Own strategy across LinkedIn, Instagram, Facebook, YouTube, and other relevant or emerging platforms, aligned with brand and business goals.
- Set B2B content pillars, campaign narratives, and calendars; create platform-native ideas that use strong hooks, audience insight, and distribution mechanics to earn attention and shares.
- Lead short-form and video strategy—including Reels, Shorts, explainers, interviews, and expert-led content—and guide scripting, production, repurposing, and promotion.
- Plan and execute integrated organic and paid campaigns end to end: objectives, audiences, channel mix, creative briefs, rollout, and optimization.
- Launch, manage, and optimize paid campaigns hands-on in Meta Ads and LinkedIn Campaign Manager, testing audiences, creatives, budgets, and conversions.
- Track engagement, reach, watch time, click-through rate, conversions, and lead quality; turn performance data into clear insights and next actions.
- Brief and coordinate designers, writers, and marketing colleagues; provide clear feedback, maintain brand quality, and keep execution on schedule.
- Stay ahead of competitors, algorithms, and emerging formats; initiate ideas, solve roadblocks, and drive delivery without day-to-day direction.
- Use AI-enabled tools responsibly across research, ideation, copy development, visual and video workflows, repurposing, testing, and optimization—while protecting brand voice and quality.
Experience & Skills
- 3–4 years of hands-on experience in social media or digital marketing.
- A proven track record of owning content strategies and campaigns, preferably for B2B brands, multiple accounts, or in an agency environment.
- Strong working expertise across LinkedIn, Instagram, Facebook, and YouTube, including native publishing, analytics, and advertising tools.
- Hands-on paid social experience; Meta and LinkedIn are preferred, including campaign setup, targeting, budgeting, testing, optimization, and reporting.
- Strong creative judgement, B2B storytelling, copywriting, and command of platform-native, short-form, and video formats.
- An analytical, self-starting, ownership-driven approach, with strong project management and the ability to turn insights into action through an existing design and content team.
- Strong practical capability with AI-enabled social media tools and workflows is preferred, especially where it improves content quality, speed, and performance without compromising brand standards.
What We Offer
- Ownership of social strategy and campaigns across diverse brands and marketing projects.
- An existing design and content team, plus a collaborative environment with room to experiment, learn, and shape direction.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
