The Role
You will own the Electres brand end to end — how it looks, sounds, and shows up everywhere. From brand strategy and identity governance to social media, PR, and events, you will be the guardian of consistency and the engine of visibility. You will work directly with leadership and the marketing team to turn a strong founding story into a brand India’s energy market recognises and trusts.
The Role
You will own the Electres brand end to end — how it looks, sounds, and shows up everywhere. From brand strategy and identity governance to social media, PR, and events, you will be the guardian of consistency and the engine of visibility. You will work directly with leadership and the marketing team to turn a strong founding story into a brand India’s energy market recognises and trusts.
What You Will Own
- Brand strategy & positioning: sharpen and champion Electres’ positioning (“Truth in Specs”, engineering-led honesty) across every audience — homeowners, C&I buyers, channel partners, and investors.
- Brand governance: own the brand guidelines — identity, tone of voice, visual language — and enforce consistency across website, collateral, product materials, presentations, and campaigns.
- Social media: own the calendar, content direction, and growth across LinkedIn (priority), Instagram, YouTube, and X — including founder-led content support for leadership profiles.
- PR & media relations: build press relationships in energy, cleantech, and business media; drive coverage for launches, milestones, and thought leadership; manage announcements and press notes.
- Content & campaigns: direct brand-level content — brand films, case-study narratives, launch campaigns — in collaboration with the content and performance-marketing team.
- Events & visibility: own Electres’ presence at trade shows, industry events, and speaking platforms — from booth identity to speaker positioning.
- Internal brand: keep the team living the brand — templates, decks, and employer-brand touchpoints.
- Measurement: track brand health — share of voice, branded search, social growth, PR coverage quality — and report monthly.
What You Will Need 4–7 years in brand management or integrated marketing, ideally with at least one B2B or technicalproduct brand.
- Proven experience running social media and PR for a growing brand — show us the work.
- Strong writing and storytelling in English; Hindi/Punjabi fluency a plus.
- Ability to brief and manage designers, agencies, and freelancers to a high visual standard.
- Comfort with ambiguity and speed — this is a builder role, not a maintainer role.
- Bonus: energy / cleantech / EV / industrial-tech exposure; founder-led content experience; basic design sensibility (Figma/Canva literacy).
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
