Job Responsibilities:
- Develops digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans, creates/builds and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Other responsibilities as required and requested by APS Senior Management
Social Media Responsibilities:
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
Skills:
- Creating and maintaining product catalogs
- Managing relationships with clients and wholesale partners
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets & deliver on assigned targets
- Familiar with financial planning and strategy
Education and Experience Requirements:
- Bachelor’s or master’s degree in marketing or a related field ( mass media )
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Minimum of 4 years’ professional experience in social media management
- The candidate is comfortable working night shifts aligned with EST hours.
Pay: ₹20,000.00 - ₹35,000.00 per month
Experience:
- Social media management: 4 years (Required)
Work Location: Remote
