KEY RESPONSIBILITIES:
DIGITAL ADVERTISING (70%):
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Plan, create, and manage Meta (Facebook/Instagram) ad campaigns for admissions
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Set up and optimize Google Ads (Search & Display) targeting school admissions keywords
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Run LinkedIn campaigns for job postings and parent targeting
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Conduct A/B testing on ad copy, visuals, audiences, and CTAs
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Monitor and optimize daily to achieve ₹250-350 cost per lead targets
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Coordinate with design team using Canva brand kit for ad creatives
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Use GoMarble or similar analytics platforms for performance tracking
CRM & LEAD MANAGEMENT (20%):
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Track all ad-generated leads in CRM/spreadsheet system
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Maintain lead database with proper campaign attribution by campus
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Coordinate with admissions team on lead follow-up and counselling scheduling
Monitor conversion rates from lead counselling- admission
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Create weekly lead status reports
ANALYTICS & REPORTING (10%):
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Track KPIs: Cost per lead, CTR, CPC, conversion rates, ROAS
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Provide weekly performance insights and optimization recommendations
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Use Meta Pixel, Google Analytics, UTM parameters for accurate tracking
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Prepare monthly campaign reports with actionable data
MUST-HAVE REQUIREMENTS:
EXPERIENCE:
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1-3 years hands-on experience managing Meta Ads Manager (MANDATORY)
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Proven track record running campaigns with ₹50,000+ monthly budgets
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Experience setting up campaigns from scratch, not just monitoring
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Lead generation campaign experience (not just brand awareness)
TECHNICAL SKILLS:
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Meta Ads Manager: Campaign setup, audience targeting, pixel tracking, A/B testing
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Google Ads: Search and display campaigns, keyword research, bid optimization
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LinkedIn Campaign Manager: Sponsored content, targeting
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Google Analytics and UTM tracking
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CRM tools (Salesforce, HubSpot, Zoho) OR advanced Excel/Google Sheets
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Basic Canva skills for coordinating with designers
METRICS KNOWLEDGE:
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Understanding of CPL, CTR, CPC, CPM, ROAS
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Ability to calculate and optimize for cost per acquisition targets
EDUCATION:
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Graduate/Post Graduate in Marketing, Business, Communications, or related field
