Digital Marketing Specialist / Manager
Job Location: Hyderabad
Department: Marketing
Employment Type: Full-Time
Experience: 2–5 years
About the Role
We are looking for a results-driven Digital Marketing Specialist / Manager to plan, execute, and manage our digital marketing activities. The ideal candidate should have strong knowledge of social media, paid advertising, SEO, content marketing, lead generation, and digital campaign analytics.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan and manage campaigns across Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, and other relevant platforms.
- Generate and improve qualified leads through digital marketing campaigns.
- Manage social media platforms and develop monthly content calendars.
- Coordinate with designers and content teams for creatives, videos, campaigns, and promotional materials.
- Monitor website performance, traffic, conversions, and user engagement.
- Implement basic SEO and SEM strategies to improve online visibility.
- Track campaign performance and prepare regular reports on leads, conversions, CPL, ROI, and other KPIs.
- Conduct market and competitor research to identify new opportunities.
- Optimize campaigns based on performance data and achieve better ROI.
- Manage online promotions, seasonal campaigns, brand awareness initiatives, and lead-generation activities.
- Coordinate with the sales/business development team to improve lead quality and conversion.
- Stay updated with the latest digital marketing trends, tools, algorithms, and advertising practices.
Required Skills
- Strong knowledge of Google Ads and Meta Ads.
- Experience in SEO, SEM, social media marketing, email marketing, and content marketing.
- Good understanding of Google Analytics / GA4, Google Search Console, and advertising dashboards.
- Strong analytical and reporting skills.
- Ability to create and manage digital marketing campaigns independently.
- Good communication and coordination skills.
- Creative thinking with a strong understanding of branding.
- Ability to manage multiple campaigns and deadlines.
- Knowledge of Canva and basic creative/content tools is an advantage.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Relevant certification in Google Ads, Meta, SEO, or Digital Marketing will be an advantage.
- 2–5 years of relevant experience in digital marketing.
For Manager-Level Candidates
In addition to the above, the candidate should be capable of:
- Developing the overall digital marketing strategy and annual/monthly marketing plan.
- Managing digital marketing budgets and allocating spends effectively.
- Leading and mentoring the digital marketing team.
- Setting KPIs and evaluating team and campaign performance.
- Managing external agencies, freelancers, and vendors when required.
- Presenting marketing performance and ROI to senior management.
- Taking ownership of lead generation, brand growth, and digital presence.
Key Performance Indicators (KPIs):
Lead Generation | Cost per Lead | Conversion Rate | Website Traffic | Social Media Growth | Campaign ROI | Brand Reach | Engagement | Organic Search Growth
Preferred Candidate: Someone who is hands-on, data-driven, creative, target-oriented, and capable of independently managing digital marketing activities from strategy to execution.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
