Company: Yashram Lifestyle Brands Pvt. Ltd.
Brand: Adira
Location: Bangalore (In-Office)
Type: Full-Time
About Yashram Lifestyle Brands Pvt. Ltd.
Yashram Lifestyle Brands Pvt. Ltd. is a design- and innovation-led company focused on building purposeful consumer brands.
Adira, our flagship brand, creates innerwear for every stage of a woman’s life—from puberty to menopause, with sizes going up to 10XL.
We are built on the belief that products should be driven by empathy, function, and honesty—not by trends or manipulative marketing.
At Adira, we focus on solving real problems through thoughtful design, while also creating dignified employment for women across our manufacturing ecosystem.
Role Overview
We are looking for a Video Content Creator who can take an idea from script to shoot to edit to publish.
This is not just a video editing role.
This is a content thinking, storytelling, and execution role.
You will work closely with the founder and marketing team to create high-impact content across Instagram, YouTube, and LinkedIn.
Key Responsibilities1. Scripting and Content Ideation
- Write short-form scripts (30–60 seconds) for:
- Instagram Reels
- YouTube Shorts
- Founder-led videos
- Product explainers
- Convert complex topics (periods, fit, fabric, hygiene) into simple, engaging stories
- Build content using strong hooks, POVs, real-life situations, and educational insights
2. Video Shooting
- Shoot videos across:
- Studio setups
- Factory floor
- Real-life environments
- Handle framing, lighting basics, and clean audio
- Capture founder-led talking videos, product storytelling visuals, and UGC-style content
3. Editing and Post-Production
- Edit for Instagram Reels, YouTube Shorts, and optionally long-form YouTube
- Add clean subtitles, strong first 3-second hooks, and tight cuts
- Maintain a premium, clean, non-gimmicky aesthetic
4. Platform Understanding
- Understand what works on Instagram, YouTube Shorts, and LinkedIn
- Optimize content for retention, watch time, and shareability
5. Content Thinking (Most Important)
- Think beyond trends
- Create content that builds trust, educates, and drives long-term brand value
- Align with Adira’s voice: honest, non-manipulative, and insight-led
Who You Are
- 1–3 years of experience in video or content creation
- Can independently execute end-to-end videos
- Strong understanding of hooks, storytelling, and audience psychology
- Comfortable working in a fast-moving startup environment
- You think content first, tools second
Who This Role Is Not For
- Only video editors who do not think content
- Trend-chasers who copy formats blindly
- People who rely on heavy effects instead of strong storytelling
Tools (Preferred, Not Mandatory)
- Premiere Pro, Final Cut, or CapCut
- Basic camera or iPhone shooting
- Canva or After Effects (optional)
What You Will Work On
- Founder-led videos (Deepa speaking directly to camera)
- Product storytelling (why it exists and how it works)
- Educational content (periods, hygiene, body changes)
- Campaigns such as Pink Tax and Fair Commerce
- Factory and behind-the-scenes content
Why This Role Is Different
- You are not just creating content—you are building a brand voice
- You will work directly with the founder
- Your content will influence how women think and make choices
Bonus Points If You
- Have worked with D2C brands
- Understand or are willing to learn women’s health topics deeply
- Can shoot natural, non-awkward UGC-style videos
- Have a strong portfolio, including personal projects
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
