Key Responsibilities
Content & SEO
- Write SEO-optimized website content, landing pages, collection pages, blogs, and product descriptions
- Conduct keyword research and optimize content for search visibility
- Work closely with the marketing team to improve organic traffic and website engagement
- Maintain brand tone and luxury positioning across all website communication
Social Media & Ideation
- Ideate engaging content for Instagram, reels, campaigns, and trend-based content
- Develop creative hooks, captions, and storytelling formats
- Research viral trends, luxury/fashion content styles, and audience behavior
- Contribute to monthly content calendars and campaign planning
Performance Marketing Content
- Write compelling ad copies for Meta, Google, and other digital platforms
- Create performance-driven content angles, hooks, headlines, and CTAs
- Support A/B testing with multiple creative copy variations
- Collaborate with the performance marketing team to improve campaign effectiveness
Brand Communication
- Assist in campaign messaging, launches, activations, and influencer communication
- Ensure consistency across all customer touchpoints
- Support creative brainstorming and brand storytelling initiatives
Skills Required
- Strong writing and communication skills
- Understanding of SEO and keyword-based content writing
- Deep understanding of Instagram and short-form content trends
- Creative thinking and storytelling ability
- Understanding of performance marketing hooks and ad copywriting
- Ability to think both creatively and analytically
- Strong research and ideation capabilities
- Basic understanding of luxury, fashion, jewellery, or lifestyle branding preferred
Preferred Experience
- 1–3 years of experience in content, social media, SEO, or creative strategy
- Experience with D2C, fashion, beauty, luxury, or lifestyle brands preferred
- Portfolio of social media campaigns, ad copies, or website content is a plus
Interested candidate can share your cv - [email protected]
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
