Job Title: Sales and Marketing Executive (IT Sector)
Job Summary
We are seeking a results-driven Sales and Marketing Executive to accelerate our business growth by acquiring new clients and promoting our IT services and software solutions. You will sit at the intersection of lead generation, brand awareness, and relationship building. The ideal candidate will possess a blend of digital marketing acumen and B2B sales skills to effectively pitch complex technical solutions to business stakeholders.
Key Responsibilities1. Lead Generation & Sales Action
- Identify potential B2B clients through cold calling, LinkedIn networking, email outreach, and industry events.
- Conduct product demonstrations and present technical pitches to prospective clients and decision-makers.
- Understand client technical requirements and coordinate with the development/IT team to build tailored proposals.
- Negotiate business contracts and close deals to meet or exceed monthly and quarterly revenue targets.
- Manage the sales pipeline efficiently using CRM tools like Salesforce, HubSpot, or Zoho.
2. Marketing & Brand Promotion
- Create targeted B2B campaigns across digital channels, focusing heavily on LinkedIn, email marketing, and search engines.
- Develop marketing collaterals such as case studies, whitepapers, presentations, and product brochures in partnership with designers.
- Conduct market research to identify emerging tech trends, track competitor activities, and uncover new market segments.
- Write copy for online channels to boost company brand presence, website traffic, and organic inbound leads.
3. Client Relationship Management
- Act as the primary point of contact for newly acquired accounts to ensure seamless onboarding.
- Nurture long-term client relations to discover opportunities for upselling software upgrades, extensions, or recurring AMC contracts.
- Gather systematic feedback from clients regarding our IT solutions to assist product development and service improvement teams.
Job Requirements & Qualifications
- Education: Bachelor’s degree in IT, Computer Science, Marketing, Business Administration, or a closely related field.
- Experience: 1 to 3+ years of experience in B2B tech sales, software-as-a-service (SaaS) sales, or IT services marketing.
- Technical Familiarity: Basic understanding of modern tech ecosystems (e.g., Cloud Computing, DevOps, Custom Software Development, AI, or mobile apps).
- Tools: Proficiency with CRM systems, marketing automation platforms, Microsoft Office, and LinkedIn Sales Navigator.
- Communication: Exceptional verbal and written English communication skills with highly developed persuasion and negotiation capabilities.
- Attributes: Highly self-motivated, result-oriented, comfortable working under target pressure, and capable of working independently.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
