Meta Ads Specialist – Cureka (Wedjat Health Solutions)
Location: Madurai Job Type: Full-time
About Cureka:
Cureka is a leading e-commerce platform in the healthcare and wellness segment, offering high-quality medical products, healthcare essentials, and wellness solutions. As we expand our digital footprint, we are looking for a Meta Ads Specialist to scale our paid social campaigns and drive performance-driven growth.
Role Overview:
We are seeking a data-driven and highly creative Meta Ads Specialist to manage and optimize Facebook & Instagram Ads. The ideal candidate will have a deep understanding of e-commerce performance marketing, audience segmentation, and ROI-focused ad strategies.
Key Responsibilities:
· Campaign Strategy & Execution: Plan, launch, and optimize Meta Ads (Facebook & Instagram) for customer acquisition, retargeting, and retention.
· Audience Targeting & Segmentation: Build and optimize custom audiences, lookalike audiences, and interest-based segments for effective targeting.
· Ad Creative & Copywriting: Collaborate with the design and content teams to create compelling ad creatives, videos, and copies that drive engagement and conversions.
· Conversion Tracking & Attribution: Set up and manage Meta Pixel, CAPI (Conversions API), and event tracking for accurate performance measurement.
· Budget & Bid Management: Optimize budgets across campaigns to ensure the best possible Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
· A/B Testing & Performance Optimization: Conduct A/B tests on creatives, copies, and landing pages to improve conversion rates.
· Data Analysis & Reporting: Track key performance metrics, generate reports, and provide actionable insights to improve campaign efficiency.
· Competitor & Market Research: Stay updated with trends in e-commerce marketing, ad placements, algorithm updates, and competitor strategies.
· Cross-Platform Retargeting: Work with the Google Ads and email marketing teams to develop cross-channel retargeting strategies.
Key Qualifications & Skills:
· 2-5 years of experience in running Facebook & Instagram Ads for e-commerce brands.
· Strong knowledge of Meta Business Manager, Ads Manager, and Audience Insights.
· Experience with Meta Pixel, CAPI, event tracking, and attribution models.
· Expertise in ad creative testing, funnel optimization, and data-driven marketing.
· Proficiency in using tools like Google Analytics, UTM tracking, and third-party analytics platforms.
· Strong analytical skills and experience in performance marketing, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) calculations.
· Basic knowledge of Google Ads, or other paid social channels is a plus.
· Experience in the healthcare or wellness industry is a bonus.
What We Offer:
· Opportunity to play a key role in scaling an e-commerce brand in the healthcare space.
· A fast-paced, data-driven, and high-growth environment.
· Competitive salary with performance-based incentives.
Job Type: Full-time
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
