Performance Marketing Specialist
We are seeking a Performance Marketing Specialist who is passionate about digital marketing and performance-driven campaigns. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns across multiple digital platforms to drive customer acquisition, lead generation, and revenue growth.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant digital advertising platforms.
- Monitor campaign performance and optimize key metrics, including ROAS, CPA, CPL, CTR, Conversion Rate, and Customer Acquisition Cost (CAC).
- Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve conversion rates.
- Collaborate closely with the Content, Design, SEO, Social Media, and Sales teams to execute integrated marketing campaigns.
- Manage advertising budgets efficiently to maximize ROI while maintaining cost efficiency.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite, and other analytics tools.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Support website performance initiatives by working with development teams on tracking implementation, conversion tracking, and conversion rate optimization (CRO).
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Minimum 5 years of hands-on experience in Performance Marketing.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Experience managing lead generation campaigns and customer acquisition strategies.
- Strong understanding of conversion tracking, Meta Pixel, Google Ads Conversion Tracking, UTM parameters, and attribution models.
- Basic knowledge of SEO and content marketing.
- Strong analytical skills with the ability to interpret campaign data and provide actionable insights.
- Excellent communication, presentation, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Google Ads Certification and Meta Blueprint Certification are preferred.
- Experience with marketing automation and CRM tools is an added advantage.
- Experience in the lead generation, affiliate marketing, or digital marketing agencies will be preferred.
Who Can Apply?
Candidates who meet the following criteria are encouraged to apply:
- Have a minimum of 2 years of hands-on experience in Performance Marketing.
- Have proven experience managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Have strong knowledge of performance metrics, attribution, conversion tracking, and campaign optimization.
- Have experience managing advertising budgets with a focus on maximizing ROI and ROAS.
- Can independently plan, execute, optimize, and report on digital marketing campaigns.
- Candidates with prior experience in the lead generation, affiliate marketing, or digital agencies will be given preference.
Employment Type
Pay: ₹11,300.57 - ₹43,051.46 per month
Work Location: In person
