About Future Varsity Education Group
Future Varsity is one of India's most dynamic creative and professional education institutions, operating seven
campuses across Mumbai with nine distinctive brand verticals. Our programmes span an expansive range of
disciplines — Sports Management, Event Management & PR, Integrative Nutrition & Dietetics, Fashion
Designing, Interior Designing, Finance & Accountancy, Business Administration with AI, Modelling & Grooming,
and a wide spectrum of allied creative and professional fields — delivered at undergraduate, postgraduate,
diploma and certificate levels. All undergraduate and postgraduate degree programmes are proudly affiliated to
the University of Mumbai, ensuring academic rigour and nationally recognised credentials for our students.
Driven by the belief that education must be experiential, industry-aligned and forward-looking, Future Varsity
prepares the next generation of creative and professional leaders for a rapidly evolving world. We are currently in
an ambitious phase of growth, targeting significant expansion across our campuses, and are looking for bold,
entrepreneurial talent to help us get there.
LOCATION EXPERIENCE TEAM SIZE INDUSTRY
Mumbai (Multi-Campus) 6–10 Years 10–15 Members Education / Digital
The Role
We are seeking an experienced, data-driven and creatively ambitious Marketing Manager to lead the end-to-end
marketing function for Future Varsity Education Group. The ideal candidate is a seasoned digital marketing
professional with a proven track record in a professional digital agency environment, capable of defining brand
strategy, driving lead generation, managing high-performance teams, and delivering measurable ROI across all
digital and social media platforms. This is a high-visibility leadership role reporting directly to a Director, with a
mandate to shape the marketing narrative of nine brand verticals across seven campuses.
Key Responsibilities
Digital Strategy & Campaigns
› Define and execute comprehensive digital marketing strategies across all Future Varsity brands and verticals,
covering Google, Meta, Instagram, LinkedIn, YouTube and emerging platforms.
› Lead demographic and psychographic profiling exercises to identify, segment and precisely target prospective
students across all programmes and campuses.
› Own the full digital marketing funnel: campaign conceptualisation, budget allocation, audience targeting, lead
generation, cost-per-lead tracking and ROI evaluation.
› Develop and manage annual digital marketing plans, timesheets and budgets for each brand, aligned to
admission season targets and enrolment goals.
› Drive performance marketing through continuous A/B testing, audience optimisation and real-time analytics on
Google Ads, Meta Business Suite and other MarTech platforms.
› Conceptualise digital creatives, messaging and content formats optimised for maximum impact and response
across search, social, display and video channels.
Brand & Content Management
› Oversee all campus branding, marketing collaterals, brochures, presentations, and institute/brand-specific
audio-visual content to ensure consistent, compelling brand identity.
› Commission and manage production of audio-visual presentations, video content, reels, and multimedia assets
for each brand vertical.
› Plan and produce student testimonials, capture in-house events and campus life moments, and transform them
into high-quality brand content for multi-channel use.
› Build and maintain a robust content calendar across all platforms, ensuring relevance, timeliness and alignment
with enrolment cycles and institutional milestones.
Agency, PR & Influencer Management
› Identify, onboard and manage external agency partners for PR, media buying, outdoor branding and digital
production.
› Build and execute an influencer marketing strategy — identifying relevant creators across platforms, managing
partnerships, briefing, content approval and performance tracking.
› Cultivate relationships with media outlets, education journalists and industry publications to drive earned media
coverage for Future Varsity brands.
Team Leadership & Operational Excellence
› Lead, mentor and manage a multidisciplinary team of 10–15 members including marketing associates, graphic
designers, MarTech specialists, website developers, content writers, AV creators and UI/UX professionals.
› Define clear KRAs and KPIs for each team member; conduct regular performance reviews and ensure optimal
resource allocation across projects and campaigns.
› Liaise effectively with brand directors, campus heads, admissions teams and other key internal stakeholders to
align marketing activity with business objectives.
› Present monthly performance dashboards to the Board of Directors covering campaign results, team progress,
upcoming priorities, budget utilisation and strategic recommendations.
› Initiate and lead annual marketing planning and budgeting cycles for all nine brand verticals, ensuring calendars
and resource plans are in place ahead of each admission season.
Technology, Analytics & Innovation
› Champion the adoption and effective use of MarTech tools including CRM platforms, marketing automation,
analytics dashboards, SEO tools and attribution software.
› Demonstrate strong working knowledge of Google Analytics, Google Search Console, Meta Ads Manager, and
third-party analytics platforms to drive data-led decision making.
› Stay ahead of platform algorithm changes, digital trends and emerging channels; continuously test new formats
and introduce innovations to maintain competitive advantage.
› Leverage the latest Generative AI tools (for content creation, ad copy, visual ideation, performance analysis, and
reporting) to maximise team output and campaign efficiency.
What We Are Looking For
› 6–10 years of marketing experience, with a significant portion spent in a professional digital agency environment
working on large or multi-brand accounts.
› Demonstrated experience defining digital strategy for well-known brands across Google, Meta and all major
social media platforms.
› Deep expertise in performance marketing: lead generation, cost-per-lead management, audience segmentation,
funnel optimisation and ROI measurement.
› Strong working knowledge of MarTech ecosystems — CRM tools, marketing automation, SEO/SEM platforms,
analytics suites and social media management tools.
› Experience managing and growing multi-disciplinary creative and digital teams; a natural people leader who
builds accountability and creative culture simultaneously.
› Excellent communication and presentation skills; comfortable presenting to senior leadership and Board-level
audiences.
› Hands-on experience with Generative AI tools applied to marketing workflows — this is non-negotiable;
demonstrable use in previous roles is required.
› A strong aesthetic sensibility and understanding of brand-building, not just performance metrics.
› Experience in the education sector is a plus, but not mandatory — a genuine curiosity for it is essential.
› Based in or willing to relocate to Mumbai; ability to travel across our seven campuses as required.
Why Join Future Varsity?
› Be part of an institution in active growth mode — significant scope to shape marketing infrastructure from the
ground up.
› Work across nine diverse, creatively rich brand verticals spanning sports, design, lifestyle, events, nutrition and
more.
› High visibility and direct access to leadership — your work will influence enrolment outcomes and institutional
reputation at scale.
› A culture that values creativity, pace and ambition — you will be challenged, supported and given the freedom to
lead.
Interested? Send us your CV at
[email protected]
Pay: ₹75,000.00 - ₹90,000.00 per month
Work Location: In person
