International School of Design (INSD) is a nationally recognized, award-winning design institute in Coimbatore, that nurtures talent across India and turns dreams into success.
We are looking for a creative and strategic Social Media Manager to handle our brand’s social media presence. The candidate will be responsible for creating engaging content, managing social media platforms, planning campaigns, Ad Campaigns and analyzing performance to increase brand awareness and audience engagement.
Key Responsibilities Content Creation
- Research industry trends and audience preferences to create relevant content.
- Write engaging and creative content for social media platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube.
- Develop captions, posts, stories, reels ideas, and video scripts.
- Ensure content aligns with brand voice and marketing goals.
- Should be able to write in Tamil and English.
Social Media Management
- Manage and oversee daily social media activities across platforms.
- Plan and maintain monthly social media content calendars.
- Schedule and publish posts using social media management tools.
- Monitor comments, messages, and audience engagement.
- Stay updated with social media trends, tools, and best practices.
Campaign & Strategy
- Plan and execute social media marketing campaigns.
- Support brand promotions, product launches, and digital campaigns.
- Implement hashtag strategies and content optimization techniques.
- Coordinate with marketing teams to align campaigns with business goals.
Analytics & Reporting
- Track social media performance metrics such as engagement, reach, and followers.
- Analyze campaign results and identify areas for improvement.
- Prepare regular reports and provide insights to improve performance.
Required Skills & Qualifications
- Any Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred).
- Excellent writing, editing, and storytelling skills.
- Strong understanding of social media platforms and audience engagement strategies.
- Knowledge of social media analytics and management tools.
- Creativity and ability to adapt content for different audiences.
- Basic understanding of SEO, hashtags, and digital marketing trends.
Experience
- 2–3 years experience in social media management or content creation.
Pay: ₹22,500.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
