About the Role
We are looking for a results-driven Digital Marketing Executive with strong expertise in paid advertising. The ideal candidate should be capable of planning, launching, optimizing, and scaling performance campaigns across Meta Ads, Google Ads, YouTube Ads, and other digital platforms.
The candidate will be responsible for generating quality leads, improving campaign ROI, reducing cost per lead, and supporting the overall growth of client and company accounts.
Key Responsibilities
- Plan, create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage Google Search, Display, Performance Max, YouTube, and Remarketing campaigns.
- Develop paid advertising strategies based on campaign objectives, budgets, target audience, and business goals.
- Conduct detailed audience research, competitor research, keyword research, and market analysis.
- Set up and optimize campaigns for lead generation, sales, website traffic, conversions, app installs, and brand awareness.
- Monitor key performance metrics including CPL, CPC, CTR, CPA, ROAS, conversion rate, impressions, reach, and frequency.
- Perform regular A/B testing of creatives, ad copies, audiences, landing pages, and campaign structures.
- Identify underperforming campaigns and take corrective actions to improve results.
- Scale profitable campaigns while maintaining target acquisition costs.
- Coordinate with graphic designers, video editors, content writers, and landing-page teams for ad creatives.
- Write compelling advertising headlines, primary text, descriptions, and CTAs.
- Set up and monitor Meta Pixel, Conversion API, Google Analytics 4, Google Tag Manager, and conversion tracking.
- Create custom audiences, lookalike audiences, remarketing audiences, and customer lists.
- Prepare daily, weekly, and monthly campaign performance reports.
- Provide insights and recommendations based on campaign data.
- Manage multiple client advertising accounts simultaneously.
- Stay updated with the latest changes in Meta Ads, Google Ads, AI advertising tools, tracking, and digital marketing trends.
Required Skills
- Strong practical knowledge of Meta Ads Manager.
- Strong understanding of Google Ads.
- Experience in lead generation and performance marketing campaigns.
- Knowledge of campaign funnels and customer journeys.
- Understanding of Google Analytics 4 and Google Tag Manager.
- Knowledge of Meta Pixel and conversion tracking.
- Strong understanding of targeting, retargeting, and remarketing strategies.
- Good knowledge of landing-page conversion optimization.
- Ability to analyze campaign data and make data-driven decisions.
- Strong understanding of metrics such as:
- CPL | CPC | CTR | CPA | ROAS | CPM | Conversion Rate
- Basic understanding of SEO and organic social media marketing will be an advantage.
- Good communication and reporting skills.
- Ability to handle multiple campaigns and deadlines.Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
- Google Ads certification is preferred.
- Meta Blueprint certification will be an advantage.
- Experience working with a digital marketing agency or multiple client accounts is preferred.
Key Performance Indicators – KPIs
Performance will primarily be evaluated based on:
- Lead Quality
- Cost Per Lead
- Cost Per Acquisition
- Conversion Rate
- Return on Ad Spend
- Campaign Profitability
- Ad CTR
- Campaign Scaling
- Monthly Lead / Sales Targets
- Client Account Performance
Candidate Profile
We are looking for someone who is:
Analytical Creative Performance-Oriented Proactive Result-Driven Updated with Digital Trends
The candidate should not only know how to run ads, but should understand why a campaign is or is not performing and what needs to be changed to improve ROI.
Why Join Us?
- Opportunity to manage multiple performance marketing campaigns.
- Work across different industries and business categories.
- Exposure to high-budget advertising campaigns.
- Performance-driven working environment.
- Opportunity to learn advanced advertising and growth strategies.
- Career growth into Performance Marketing Manager / Paid Media Manager roles.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
