Performance Marketing Specialist
Experience: 1–2+ Years
Salary: ₹15,000 – ₹30,000/month (Based on skills & experience)
Location: Mansarovar, Jaipur
Job Type: Full-Time | On-Site
Profile Overview
We are looking for a Performance Marketing Specialist who can plan, execute, monitor, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads. The ideal candidate should be data-driven, performance-focused, and capable of improving campaign results through continuous testing and optimization.
Key Responsibilities
- Plan and manage performance marketing campaigns across Google Ads and Meta Ads.
- Set up, monitor, and optimize campaigns to achieve lead generation, conversions, and ROI goals.
- Conduct audience research, keyword research, competitor analysis, and campaign planning.
- Monitor key performance metrics such as CPC, CTR, CPL, CPA, ROAS, and conversion rate.
- Create and test different ad copies, creatives, audiences, and campaign strategies.
- Analyze campaign data and identify opportunities for improvement.
- Manage and optimize advertising budgets effectively.
- Prepare regular performance reports and provide actionable insights.
- Coordinate with the Creative, Social Media, and SEO teams for campaign requirements.
- Stay updated with the latest trends, features, and best practices in digital advertising.
Required Skills
- 1–2+ years of hands-on experience in Performance Marketing / Paid Advertising.
- Strong practical knowledge of Google Ads and Meta Ads.
- Understanding of lead generation, conversion campaigns, remarketing, and audience targeting.
- Good knowledge of Google Analytics/GA4, Google Tag Manager, and conversion tracking.
- Strong analytical and problem-solving skills.
- Ability to analyze campaign performance and make data-driven decisions.
- Good understanding of CPC, CPM, CTR, CPL, CPA, ROAS, and ROI.
- Good communication and reporting skills.
- Ability to manage multiple campaigns and meet performance targets.
Preferred Qualifications
- Experience handling lead generation or e-commerce campaigns.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Experience with tracking pixels, events, and conversion setup.
- Certification in Google Ads, Meta Ads, or Digital Marketing will be an advantage.
Why Join Us?
- Opportunity to work on diverse digital marketing campaigns.
- Hands-on exposure to multiple industries and advertising platforms.
- Growth-oriented work environment.
- Opportunity to develop advanced performance marketing skills.
- Career growth based on skills and performance.
Pay: ₹15,000.00 - ₹30,000.00 per month
Application Question(s):
- What's your current CTC ?
Work Location: In person
