Position Title
Sales Executive
Department
Sales & Marketing (Domestic)
Location
Ludhiana, Punjab — KNL Group Main Branch
Reports To
Head – Sales & Marketing
Experience Required
Minimum 5 years in Sales / Marketing
Industry Preference
Forging · Automotive Components · Metal Industry
Qualification
Graduate / Diploma / Engineering (Engineering preferred)
CTC Offered
Rs. 4,00,000 – Rs. 6,00,000 per annum
Employment Type
Full Time · Permanent
Travel
Frequent travel to customer locations
2. Role Purpose
The Sales Executive will be responsible for managing and growing assigned customer accounts across the automotive, forging and general engineering segments. The role owns the complete order-to-collection cycle — from enquiry and quotation through order execution, dispatch coordination and payment recovery — while acting as the primary link between the customer and KNL's internal PPC, Engineering, Production, Quality, Dispatch and Accounts functions.
The position requires a candidate who is comfortable both in the customer's purchase office and on the shop floor, and who can convert technical understanding of forgings and machined components into commercial results.
3. Key Responsibilities3.1 Customer Management & Business Development
- Manage and strengthen relationships with existing customers in the automotive, forging and metal component segments.
- Visit customer plants and purchase offices regularly to review requirements, resolve issues and identify new business opportunities.
- Identify and develop new customers and new part enquiries within the assigned territory.
- Understand customer requirements and communicate them accurately to the internal Engineering and Costing teams.
3.2 Order Execution & Delivery Coordination
- Track customer purchase orders, schedules and releases; ensure they are correctly loaded into the system.
- Monitor pending order status and drive on-time delivery performance with PPC and Production.
- Coordinate with Dispatch and Logistics for timely material despatch, documentation and delivery confirmation.
- Communicate schedule changes, shortages or delays to the customer proactively, with a corrective action plan.
3.3 Payment & Receivables Follow-up
- Follow up with customers for timely payment against invoices and keep outstandings within agreed credit terms.
- Reconcile customer accounts with the Accounts department and resolve deduction, debit note and short-payment issues.
- Escalate ageing receivables and hold-ups to management with a clear recovery plan.
3.4 New Product Development (NPD) Coordination
- Coordinate between the customer and KNL Engineering for new part development — drawings, specifications, revisions and technical clarifications.
- Track NPD milestones including sample submission, PPAP / documentation, trials, approvals and regularisation.
- Follow up on development cost, tooling cost and first-order commercial closure.
3.5 Internal Coordination & Reporting
- Work closely with PPC, Engineering, Production, Quality, Dispatch and Accounts to ensure smooth order execution.
- Coordinate resolution of customer complaints and quality issues with the Quality department, including 8D / CAPA responses and closure with the customer.
- Maintain accurate records of visits, enquiries, orders, dispatches and outstandings.
- Submit periodic sales reports, visit reports and forecasts to the reporting manager.
4. Candidate Requirements4.1 Essential
- Minimum 5 years of relevant Sales / Marketing experience in a manufacturing environment.
- Graduate / Diploma / Engineering qualification.
- Good English speaking and written communication skills.
- Demonstrated experience in customer order follow-up, pending order tracking and delivery coordination.
- Demonstrated experience in customer payment and receivable follow-up.
- Willingness to travel frequently to customer locations.
- Working knowledge of MS Office (Excel, Word, Outlook) and ERP-based order management.
4.2 Preferred
- Experience in the Forging, Automotive Components or Metal Industry.
- Basic technical understanding of forgings, castings, machined components and metal products — including the ability to read and interpret component drawings.
- Exposure to Tier-1 / OEM customers and their supplier systems.
- Familiarity with IATF 16949 / quality documentation, PPAP and APQP processes.
- Working knowledge of Hindi and Punjabi in addition to English.
4.3 Skills & Competencies
- Strong customer coordination, negotiation and relationship management ability.
- Ownership mindset — able to drive an order to closure across multiple internal departments.
- Systematic follow-up discipline and attention to detail in tracking schedules and outstandings.
- Ability to work under pressure and handle escalations calmly and professionally.
- Result orientation with a clear focus on sales targets, delivery performance and collection targets.
5. Key Performance Indicators
Sales
Achievement of assigned monthly and annual sales value / volume targets
Delivery
On-time delivery performance and reduction of pending / overdue orders
Collections
Receivables kept within agreed credit period; reduction in overdue outstandings
NPD
Timely closure of new part development milestones and first-order regularisation
Customer Satisfaction
Timely complaint resolution and customer feedback / rating
Low Inventory/ No dead inventory
Achievement of low inventories without compromising delivery commitments.
6. Compensation & Terms
- CTC: Rs. 4,00,000 to Rs. 6,00,000 per annum, based on qualification, relevant experience and last drawn salary.
- Travel and stay expenses reimbursed as per company policy.
- Statutory benefits as applicable.
- Base location Ludhiana; regular outstation travel to customer locations required.
7. How to Apply
Interested candidates may share their updated CV, along with current CTC, expected CTC and notice period, with the HR department at KNL Group, Ludhiana.
Pay: ₹41,000.00 - ₹50,000.00 per month
Work Location: In person
