Content Planner
Job Type: Full-time
Experience: 1–4 years
Location: Adambakkam
Department: Content / Creative
About the Role
We are looking for a creative and highly organized Content Planner who can turn ideas, trends, audience insights, and business objectives into a clear and actionable content plan.
The role sits at the intersection of content strategy, creativity, audience understanding, and execution. You will be responsible for identifying what we should create, why we should create it, when it should be published, and how it should be adapted for different platforms.
Key Responsibilities
- Develop and maintain weekly, monthly, and campaign-level content plans.
- Brainstorm and identify content ideas across different formats, themes, topics, and platforms.
- Research trends, audience interests, competitors, creators, and emerging content formats.
- Identify opportunities to turn trending topics into relevant and timely content.
- Build content pillars and recurring content series aligned with the brand strategy.
- Plan content for platforms including Instagram, YouTube, Facebook, LinkedIn, and other relevant channels.
- Develop detailed content briefs for writers, designers, video editors, and content creators.
- Define the content idea, objective, target audience, hook, format, key message, CTA, and execution direction for each piece of content.
- Maintain a structured content pipeline from idea → planning → production → approval → publishing → performance review.
- Coordinate with creative and production teams to ensure content is delivered according to schedule.
- Ensure the content mix maintains the right balance between trending, evergreen, educational, entertaining, promotional, and brand-building content.
- Repurpose successful content ideas into different formats and platforms.
- Review published content performance and use insights to improve future content planning.
- Maintain an organized database of content ideas, references, trends, recurring formats, and past performance.
- Support campaign planning for launches, events, promotions, collaborations, and special occasions.
- Continuously experiment with new content formats, storytelling approaches, hooks, and themes.
Requirements
- 1–4 years of experience in content planning, content strategy, social media, digital marketing, editorial planning, or a related role.
- Strong understanding of social media and digital content ecosystems.
- Excellent ability to generate and develop content ideas.
- Strong understanding of audience behavior, content trends, and platform-native formats.
- Good written communication and ability to create clear content briefs.
- Strong organizational and project-management skills.
- Ability to manage multiple content ideas and production timelines simultaneously.
- Strong research and analytical skills.
- Ability to convert broad objectives into specific, executable content ideas.
- High attention to detail and strong follow-through.
Preferred Qualifications
- Experience in media, entertainment, YouTube, creator-led businesses, D2C, consumer brands, or digital publishing.
- Experience planning short-form video/Reels/YouTube Shorts.
- Familiarity with content analytics and performance metrics.
- Experience using content management, project management, or social media scheduling tools.
- Understanding of basic SEO and content discoverability.
- Experience working closely with writers, designers, editors, videographers, or creators.
- A personal portfolio of content ideas, campaigns, channels, or projects is a plus.
What We’re Looking For
We are looking for someone who can answer one fundamental question:
“What should we create next — and why?”
The ideal candidate is constantly observing what people are watching, sharing, discussing, and responding to. You should be able to spot a potential content opportunity early, develop it into a strong idea, and translate that idea into a clear brief that a creative team can execute.
You should be curious, culturally aware, highly organized, creative, data-driven, and comfortable experimenting.
Most importantly, you should think beyond individual posts and help build repeatable content formats, series, and content systems that can grow an audience over time.
Key Skills
Content Planning | Content Strategy | Content Ideation | Content Research | Social Media | Trend Analysis | Content Calendars | Creative Briefs | Short-Form Content | YouTube | Instagram | Audience Insights | Storytelling | Campaign Planning | Content Analytics | Editorial Planning | Creative Strategy
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
