Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta, Google, and other digital channels for the brand website
- Plan, execute, and optimize PLA ads for Myntra, Nykaa, and Flipkart marketplaces; discuss ROAS and monthly budgets
- Monitor key KPIs including ROAS, CAC, CPA, CTR, Conversion Rate, and Revenue.
- Work with business head to discuss target revenue, target ROAS, chart out marketing calendar and manage campaign budgets and improve marketing efficiency through continuous A/B testing
- Coordinate with creative teams to develop high-performing ad creatives and landing pages.
- Analyze website performance using Google Analytics (GA4), Meta Ads Manager, and Google Ads.
- Overlook website loading speed and any other UI UX on the site
- Work on CRM to improve customer acquisition, retention, and repeat purchases.
- Prepare weekly and monthly performance reports with actionable insights.
Requirements
- 1-2 years of experience in performance marketing, preferably in D2C e-commerce or fashion/lifestyle brands.
- Strong hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics (GA4).
- Good understanding of attribution, conversion tracking, and campaign optimization.
- Good understanding of how premium and luxury brands work with ad campaigns
- Experience using AI tools or marketing and CRM AI platforms to improve campaign planning and analysis.
Contact: [email protected]
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Commuter assistance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
