We are looking for a creative, proactive, and results-driven Social Media Manager to build and manage our social media presence across platforms. The ideal candidate should understand how different social platforms work, create engaging content, stay updated with trends, and use data to continuously improve performance.
You will be responsible for developing the social media strategy, planning and publishing content, coordinating creatives and videos, engaging with the audience, and tracking key performance metrics.
Key Responsibilities
- Develop and execute social media strategies aligned with business and marketing objectives.
- Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and maintain a monthly/weekly content calendar.
- Ideate engaging content including reels, carousels, static posts, stories, videos, polls, and other platform-specific formats.
- Write compelling captions, headlines, hooks, and calls-to-action.
- Coordinate with graphic designers, video editors, copywriters, and other internal teams to produce high-quality content.
- Identify and leverage current social media trends, formats, sounds, hashtags, and relevant conversations.
- Monitor comments, messages, mentions, and audience interactions and ensure timely responses.
- Build and nurture an engaged online community around the brand.
- Track social media performance and prepare regular reports covering reach, engagement, followers, leads, and conversions.
- Analyze content performance and use insights to improve future content.
- Conduct competitor and industry research to identify opportunities and emerging trends.
- Work closely with the marketing and business teams on campaigns, launches, promotions, and brand initiatives.
- Ensure all content follows the brand's tone, visual identity, and communication guidelines.
- Stay updated with changes to social media algorithms, platform features, and best practices.
- Support paid social media campaigns where required and coordinate with performance marketing teams.
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
