Key Responsibilities
1. Expand Retail Distribution
- Acquire new retail stores, cafés and restaurants within the assigned territory.
- Build brand's presence in premium retail outlets.
2. Drive Sales Growth
- Achieve monthly sales and billing targets.
- Generate repeat orders from existing retailers.
- Increase order frequency and average order value.
- Maintain healthy secondary sales in assigned outlets.
3. Retail Execution & Merchandising
- Ensure excellent shelf visibility.
- Install and maintain POSM.
- Execute merchandising standards.
- Ensure products are properly displayed and easily discoverable.
- Monitor stock levels, stock freshness and minimize out-of-stock situations
4. Build Strong Customer Relationships
- Develop long-term relationships with retailers and restaurant owners.
- Educate customers about brand products.
- Resolve retailer concerns promptly.
- Ensure high retailer satisfaction leading to repeat business.
5. Market Intelligence
- Track competitor activities.
- Report pricing, promotions and new product launches.
- Share consumer feedback with the management team.
- Identify emerging opportunities in the market.
6. Daily Sales Operations
- Execute daily beat plans.
- Conduct market visits.
- Cold call prospective customers.
- Book orders.
- Follow up on collections wherever applicable.
- Submit daily sales reports.
- Coordinate with the Area Sales Manager on market updates.
Key Performance Indicators (KPIs)
Success in this role will be measured on:
- New retail outlets onboarded
- Productive calls per day
- Orders booked per day
- Monthly billing achievement
- Numeric Distribution
- Secondary Sales
- Repeat Purchase %
- Strike Rate
- Retail store retention %
- Beat Adherence
- Merchandising Compliance
Desired Candidate Profile
Education
Experience
- 1–3 years of FMCG sales experience preferred
- Beverage industry experience will be an advantage
- Experience in General Trade (GT) and MT preferred
- Freshers with strong communication skills and a passion for sales are encouraged to apply
Language Proficiency
- Speak - Hindi (Must) , Marathi and Gujrati ( Desirable)
- Write - English (Must)
- Read - Hindi, English ( Must)
Skills & Competencies
We are looking for candidates who possess:
- Good communication skills
- Excellent relationship-building ability
- Negotiation and persuasion skills
- High energy and willingness to work in the field
- Self-discipline and ownership
- Strong execution mindset
- Basic smartphone proficiency
- Ability to maintain accurate sales reports
Working Conditions
- Six-day work week
- Daily reporting: 9:30 AM
- Market working hours: 10:00 AM – 5:00 PM
- Extensive field travel across assigned territory
Travel Requirements
- Own two-wheeler is mandatory
- Valid driving licence is mandatory
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: In person
