We are seeking an experienced, highly creative, and forward-thinking Marketing Manager to elevate our brand and drive student recruitment strategy. In this role, you will bridge strategic marketing with hands-on digital execution. You must bring a proven track record working with foreign universities or international higher education agencies, possessing a deep understanding of overseas student recruitment markets, cultural nuances, and regional marketing dynamics. As an early adopter of modern marketing tools, you should be exceptionally fluent in AI-driven workflows, visual creation (Canva), and current social media platforms to deliver high-impact campaigns efficiently.
Key Responsibilities
1. Market Strategy & Campaign Management: Develop and execute data-driven digital marketing strategies aimed at attracting, engaging, and converting prospective international students. Leverage deep market knowledge of international higher education (e.g., US, UK, Canada, Australia, Europe) to tailor campaigns to specific geographic regions and student personas. Manage end-to-end multi-channel performance marketing campaigns across major digital platforms (Meta, Google Ads, LinkedIn, TikTok, YouTube).
2. AI & Digital Tech Integration : Champion the use of AI tools (e.g., ChatGPT, Midjourney, Claude, Jasper) to optimize copywriting, content generation, market research, and audience segmentation. Integrate modern automation tools to streamline content workflows and campaign analytics.
3. Creative & Social Media Execution: Serve as the creative lead for social media channels, maintaining a sharp eye for trends, viral content formats, short-form video strategies (Reels/TikTok/Shorts), and community engagement. Utilize Canva (and related design software) to produce polished, high-converting social assets, ad creatives, brochures, and campaign collateral quickly. Oversee social media calendars, platform growth strategies, and brand voice consistency across all touchpoints.
4. Agency & Stakeholder Management :Work seamlessly across internal teams, external creative agencies, recruitment partners, and overseas university representatives to ensure brand alignment and campaign ROI. Track, analyze, and present performance metrics (CPL, CPA, Conversion Rates) to key stakeholders, continuously optimizing marketing spend.
Qualifications & Requirements Experience: 3+ years of digital marketing experience, with mandatory experience working directly with foreign universities or an international education agency/consultancy. Domain Knowledge: In-depth understanding of the study-abroad market, international student recruitment cycles, and regional student behaviors.
Tech & AI Native: Demonstrated proficiency in leveraging AI platforms for content generation, research, and workflow optimization.
Design & Content Skills: Advanced skill level in Canva (or Adobe Creative Cloud) for quick, high-quality visual content creation.
Platform Mastery: Hands-on experience with major digital advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and social analytics tools.
Track Record: Proven ability to manage social media channels from growth strategy to daily engagement with a modern, relatable tone.
Key Competencies Agile & Creative: Quick to adapt to social media trends and technological shifts. Data-Informed: Ability to translate performance analytics into actionable creative iterations.
Strong Communicator: Excellent written and verbal communication skills tailored for a global audience. What
We Offer Competitive salary Flexible / Hybrid work environment. Opportunities to work with globally recognized educational partners. Collaborative atmosphere with room to experiment with cutting-edge marketing technologies.
Pay: ₹60,000.00 - ₹70,000.00 per month
Benefits:
Application Question(s):
- Mention your current salary.
Experience:
- Marketing: 3 years (Preferred)
Work Location: In person
