At iThrive, we’re not just writing content. We’re rewriting how people understand their health. Every blog, caption, and page we create has one goal: to help someone finally connect the dots of their symptoms and feel seen. If you’re someone who doesn’t just write, but feels what you write, we want to meet you.
We’re building healthier, happier, lifestyle-disease-free communities across the world. We operate more like a creative agency than a traditional healthcare company—we are fast-paced, idea-heavy, and deeply driven by purpose. Learn more about us at: https://www.ithrivein.com/
- Collaborate with writers, graphic designers, videographers, and cross-functional teams to execute high-quality content.
- Plan, write, edit, and proofread content across various formats, including events, experiences, and marketing assets.
- Brainstorm and develop fresh, engaging content ideas aligned with brand and audience goals.
- Stay updated with global trends, cultural shifts, and industry developments to continuously refine content strategy.
- Provide editorial, creative, and technical guidance to team members.
- Manage and optimize content across multiple collaterals, including decks, manuals, itineraries, and experience-led materials.
- Ensure all content aligns with global diversity, equity, and inclusion (DEI) standards and maintains cultural sensitivity.
- Make data-driven content decisions to enhance and scale internal knowledge banks.
- Work closely with marketing teams to align content with campaigns and business objectives.
- Conduct keyword research using tools like Ahrefs, SEMrush, and Ubersuggest to guide content strategy.
- Implement on-page SEO best practices including meta titles, descriptions, header tags, internal linking, and image alt text.
- Monitor and optimize performance using Google Search Console and Google Analytics.
- Apply E-E-A-T principles, with a specific focus on health and YMYL (Your Money Your Life) content.
- Develop structured content frameworks using topic clusters and pillar page architecture.
- Stay informed about Google algorithm updates and adapt strategies accordingly.
- Ensure content readability and engagement using metrics such as Flesch-Kincaid scoring.
- Experience: 1–3 years of professional writing experience.
- Industry Knowledge: Basic understanding of the nutrition sector is required.
- Communication: Strong written and verbal communication skills.
- Creativity: A high degree of creativity with the ability to produce original, engaging content.
- Strategic Mindset: Ability to combine strategic thinking with execution excellence.
- Results-Oriented: A track record of creating content that drives performance.
- Location: Baner, Pune.
- Office Hours: 9:00 AM to 5:00 PM.
- CTC: 3 to 5 Lakhs per annum.
