Job Description:
Digital Marketing Expert – [Performance Marketing, Social Media & AI Growth Specialist]
Company: GenXcel Info Solutions Private Limited
Location: Pune / Hybrid
Employment Type: Full-Time / Contractual / Freelance
Experience: 2–8 Years
Salary Range: ₹25,000 – ₹50,000 per month + High Performance Incentives (Depending on capability, revenue impact & campaign performance)
About the Role
GenXcel Info Solutions is looking for a high-performance Digital Marketing Expert with strong hands-on expertise in:
- Performance Marketing
- Lead Generation
- Social Media Management
- AI-powered Content Creation
- Brand Growth Strategy
- Revenue-Oriented Campaign Execution
The ideal candidate should be capable of independently planning, executing, optimizing, and scaling high-conversion digital campaigns across multiple platforms including Google, Meta, LinkedIn, YouTube, Instagram, WhatsApp, and AI-driven marketing ecosystems.
This role is for someone who understands both:
- Creativity + Analytics
- Content + Conversion
- Branding + Revenue
We are looking for a growth-focused marketer who can deliver measurable business impact, not just vanity metrics.
Key Responsibilities
Performance Marketing (Primary Responsibility)
- Plan and execute:
- Google Ads Campaigns
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Remarketing Campaigns
- Lead Generation Funnels
- Optimize:
- CPC, CPL, ROAS, CTR
- Conversion Rates
- Build and manage:
- Landing Pages
- Retargeting Funnels
- Conversion Tracking
- Marketing Automation
Social Media Management
Manage and scale company presence across:
- LinkedIn
- Facebook
- Instagram
- YouTube
- X (Twitter)
- WhatsApp Business
- Threads
Responsibilities include:
- Content planning
- Daily posting strategy
- Engagement growth
- Viral content execution
- Brand storytelling
- Audience retention strategy
Lead Generation & Business Growth
- Generate qualified B2B & B2C leads
- Execute high-conversion campaigns for:
- IT Services
- SaaS Products
- AI Solutions
- eCommerce
- ERP/CRM
- Infrastructure Services
- Build:
- Email marketing funnels
- WhatsApp automation campaigns
- LinkedIn outreach campaigns
- Lead nurturing workflows
High-Performance Content Creation
Create:
- Ad Creatives
- Marketing Videos
- Reels & Shorts
- Viral Content
- Corporate Presentations
- Infographics
- Landing Page Content
- AI-generated marketing assets
AI Tool Knowledge (Mandatory)
Candidate must have hands-on experience using AI tools for:
- Content creation
- Ad optimization
- SEO
- Automation
- Analytics
- Creative generation
Required AI Tools Exposure:
- ChatGPT
- Canva AI
- Midjourney
- Leonardo AI
- Runway ML
- Google Gemini
- Claude AI
- Adobe Firefly
- AI SEO & Automation Tools
- AI Video Generation Tools
- AI Analytics Tools
Mandatory Technical Skills
Performance Marketing
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- YouTube Advertising
- Conversion Tracking
- Google Tag Manager
- Google Analytics (GA4)
SEO & Growth
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Keyword Research
- Competitor Analysis
- AI-powered SEO strategy
Content & Design
- Canva
- Photoshop (Preferred)
- Video Editing Tools
- Motion Graphics Basics
Marketing Automation
- CRM-based marketing
- Email automation
- WhatsApp automation
- Lead nurturing systems
Preferred Candidate Profile
We are specifically looking for candidates who are:
- Highly result-oriented
- Revenue-focused marketers
- Hands-on campaign executors
- Strong in analytics and optimization
- Capable of scaling campaigns independently
- Creative + data-driven
- Updated with latest AI & digital trends
Key Performance Indicators (KPIs)
- Qualified leads generated
- Revenue contribution
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Organic growth metrics
- Engagement & conversion rates
- Campaign ROI
- Website traffic growth
- Social media performance
Bonus Advantage
Candidates with experience in:
- SaaS Marketing
- IT Services Marketing
- AI Product Marketing
- eCommerce Growth
- B2B Lead Generation
- Viral Content Strategy
- International Campaigns
- Automation & Funnel Building
will be given higher preference.
What We Offer
- High-growth opportunity
- Performance incentives
- Freedom to experiment with AI tools
- Opportunity to work on global campaigns
- Exposure to high-end technology projects
- Leadership growth opportunities
How to Apply
Interested candidates are requested to share:
- Updated CV
- Portfolio / Campaign Case Studies
- LinkedIn Profile
- Ad Campaign Screenshots / Results
- Social Media Work Samples
- AI-based marketing samples
Email: hr at gxcel.com
Subject: Application for Digital Marketing Expert – AI Growth Specialist
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: In person
