Job Title: Website SEO Specialist
Company: IFAS Edutech
About IFAS Edutech Private Limited:
IFAS Edutech is a pioneering educational technology company dedicated to transforming the learning experience with innovative solutions. We provide high-quality educational content and services to students and educators, revolutionizing access to education.
Job Summary:
We are looking for an experienced and results-driven SEO Specialist to lead and execute advanced SEO strategies. The ideal candidate will have a proven track record of improving search rankings, driving organic traffic, and increasing conversions through data-driven optimization and strategic planning.
Key Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve organic rankings and drive high-quality traffic.
- Conduct advanced keyword research, competitor analysis, and market trend analysis to identify growth opportunities.
- Lead on-page SEO optimization including meta tags, schema markup, internal linking, content structure, and UX improvements.
- Perform in-depth technical SEO audits (crawlability, indexing, Core Web Vitals, site architecture, etc.) and implement fixes.
- Manage and optimize large-scale websites for performance, speed, and mobile-first indexing.
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Drive high-quality link-building campaigns and manage backlink profiles to improve domain authority.
- Plan and execute content SEO strategies in collaboration with content and marketing teams.
- Optimize local SEO strategies to improve visibility in targeted regions.
- Stay updated with Google algorithm updates and proactively adapt strategies.
- Generate detailed SEO reports and present insights, KPIs, and recommendations to stakeholders.
- Mentor junior team members or interns and guide SEO best practices.
- Know and understand all major Google algorithms and their impact on search rankings, so you can create content that aligns with SEO best practices and avoids penalties.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- 2+ years of proven experience in SEO with measurable results.
- Strong expertise in on-page, off-page, and technical SEO.
- Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Solid understanding of HTML, CSS, and website structures (preferred).
- Experience in handling SEO for high-traffic websites or multiple projects.
- Strong analytical skills with the ability to interpret data and drive actionable insights.
- Excellent communication and reporting skills.
- Ability to work independently and lead SEO initiatives.
What We Offer:
- Opportunity to work on high-impact SEO projects.
- Growth-focused and performance-driven environment.
- Exposure to advanced SEO tools and strategies.
- Career growth and leadership opportunities.
- Dynamic and collaborative work culture.
Additional Details:
- Schedule: Day shift (10:00 AM – 7:00 PM)
- Language: English (Preferred)
- Work Location: In-person
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
