- Plan, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
- Create and optimize campaigns for Sales, Leads, Traffic, and Brand Awareness.
- Set up Pixel, Conversion API (CAPI), Events, and Custom Conversions.
- Build and manage Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Continuously optimize campaigns to improve ROAS, CTR, CPC, CPM, and CPA.
- Conduct A/B testing for creatives, ad copy, audiences, and landing pages.
- Analyze campaign performance and prepare weekly and monthly reports.
- Coordinate with the content and design team for high-performing ad creatives.
- Monitor competitors and identify new growth opportunities.
- Manage advertising budgets efficiently to maximize profitability.
- Work closely with the website team to improve conversion rates and customer experience.
Pay: ₹5,000.00 - ₹12,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: In person
