Head of Marketing
Company: Veterinary Holdings International Pvt. Ltd. (VHIPL)
Location: Pune, Maharashtra (Regular travel required)
Job Type: Full-time
About Us
Veterinary Holdings International Pvt. Ltd. (VHIPL) is India's leading specialty veterinary healthcare group, operating premium brands including The Eye Vet, The Cancer Vet, and The Exotics Vet across Mumbai, Pune, Gurugram, Hyderabad, Bangalore, and Dubai. We are building India's first integrated specialty veterinary group and are looking for an experienced Head of Marketing to lead our marketing function and drive business growth across all brands.
Job Summary
The Head of Marketing will own the group's marketing portfolio end-to-end by setting marketing strategy with the Chief Growth Officer (CGO), aligning with specialty founders, and leading the department to achieve revenue growth across all brands. This role requires a strategic leader who can balance marketing strategy, operational execution, team leadership, and performance management.
Key Responsibilities
- Develop and own annual and quarterly marketing plans aligned with business revenue goals.
- Allocate and manage marketing budgets across brands, cities, and channels based on performance and ROI.
- Lead and mentor the marketing team across Performance Marketing, Content, Creative, Graphic Design, and Visual Media.
- Build and manage high-performing teams while working with agencies, freelancers, and influencer partners.
- Plan and execute paid marketing campaigns across Meta, Google, and other digital platforms.
- Drive patient acquisition through digital marketing, content marketing, influencer collaborations, and local marketing initiatives.
- Build and manage content calendars, campaign pipelines, and production schedules.
- Partner with specialty founders to ensure brand positioning, clinical accuracy, and campaign alignment.
- Lead branding, creative strategy, PR, influencer marketing, and thought leadership initiatives.
- Support referral marketing programs and professional education initiatives.
- Manage Google Business Profiles, online reputation, and local search visibility across all locations.
- Monitor campaign performance, lead generation, consultations, patient acquisition, billing, ROAS, and overall marketing effectiveness.
- Publish monthly marketing performance reports and collaborate with Finance for reporting and reconciliation.
- Plan and execute marketing support for new clinic launches and expansion into new cities.
Requirements
- 8–12 years of experience in Marketing, with at least 3 years leading multidisciplinary marketing teams.
- Strong expertise in Performance Marketing, Brand Management, Digital Marketing, Content Strategy, and Campaign Management.
- Proven experience managing marketing budgets and optimizing campaign performance using metrics such as CPA, ROAS, and conversion funnels.
- Strong leadership, communication, stakeholder management, and decision-making skills.
- Hands-on experience managing marketing operations across multiple locations.
- Ability to work closely with founders, leadership teams, and cross-functional stakeholders.
- Willingness to travel regularly across clinic locations.
Preferred Experience
- Healthcare, Veterinary, Hospitals, Diagnostics, Clinic Chains, or other multi-location consumer service businesses.
- Experience managing regulated or expert-led content.
- Exposure to multilingual marketing campaigns and international markets is an added advantage.
- Experience supporting professional referral marketing programs.
Why Join Us?
- Lead marketing for one of India's fastest-growing specialty veterinary healthcare groups.
- Drive marketing strategy across multiple premium healthcare brands.
- Work directly with senior leadership and specialty founders.
- Opportunity to build and scale a high-performing marketing function.
- Competitive compensation and excellent career growth opportunities.
Pay: From ₹60,000.00 per month
Work Location: In person
