We are seeking a results-driven Amazon AMS Specialist with hands-on experience in managing Amazon Advertising campaigns for Seller Central and Vendor Central accounts. The ideal candidate should have expertise in planning, executing, optimizing, and scaling Amazon PPC campaigns while driving sales growth, improving ROAS, and maximizing profitability. Experience with Amazon DSP, brand growth strategies, and performance analytics will be an added advantage.
Key Responsibilities
- Plan, create, manage, and optimize Amazon Advertising campaigns, including:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP (preferred)
- Develop data-driven PPC strategies to improve sales, ROAS, ACOS, TACOS, CTR, and conversion rates.
- Conduct keyword research, ASIN targeting, competitor analysis, and bid optimization.
- Monitor campaign performance daily and implement optimization strategies based on key performance metrics.
- Analyze advertising reports and prepare weekly/monthly performance dashboards with actionable insights.
- Launch and manage promotional campaigns, Lightning Deals, Coupons, and Prime Day strategies.
- Coordinate with catalog, content, and creative teams to improve listing quality and advertising performance.
- Identify opportunities for campaign scaling while maintaining target profitability.
- Manage advertising budgets efficiently and forecast campaign performance.
- Track marketplace trends, customer behavior, and competitor advertising strategies.
- Stay updated with Amazon advertising policies, algorithm updates, and industry best practices.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
