Job Description: Web Content Manager (100% Remot)
Position
Web Content Manager
Contact : ’[email protected]’
Department
Marketing / Digital Operations
Location
On-site / Hybrid / Remote
Employment Type
Full-Time
Job Summary
We are looking for a detail-oriented and creative Web Content Manager to manage, publish, and optimize content across our property listing platform. The ideal candidate will ensure all property listings, blogs, landing pages, and marketing content are accurate, engaging, SEO-friendly, and aligned with the company’s brand guidelines.
The role requires close collaboration with sales, marketing, photographers, property owners, and developers to maintain a high-quality user experience and maximize organic traffic and lead generation.
Key Responsibilities
Content Management
- Create, edit, publish, and maintain property listings.
- Ensure all listings contain complete and accurate information.
- Upload property images, videos, floor plans, brochures, and virtual tours.
- Maintain consistency in formatting, branding, and content quality.
Website Content
- Manage homepage banners and promotional sections.
- Publish blogs, market insights, investment guides, and community articles.
- Update landing pages for campaigns and seasonal promotions.
- Remove outdated, expired, or duplicate listings.
SEO Optimization
- Optimize page titles, meta descriptions, URLs, headings, and internal links.
- Perform keyword research related to real estate and property searches.
- Improve content readability and search engine rankings.
- Monitor website performance using SEO tools.
Quality Assurance
- Verify property details before publication.
- Ensure pricing, amenities, location, and contact information are accurate.
- Conduct regular website audits to identify broken links, missing images, and outdated content.
CMS Administration
- Manage website content using the company’s Content Management System (CMS).
- Coordinate with the development team for new content features.
- Maintain content publishing schedules and workflows.
Collaboration
- Work closely with:
- Property Acquisition Team
- Sales Team
- Marketing Team
- Graphic Designers
- Photographers
- Developers
Analytics & Reporting
- Monitor website traffic and user engagement.
- Track listing performance.
- Analyze page views, bounce rates, and conversions.
- Generate weekly and monthly content performance reports.
- Recommend improvements based on analytics.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- 0 years of experience in web content management or digital marketing.
- Experience working with CMS platforms such as WordPress, Drupal, Joomla, or custom CMS.
- Basic knowledge of HTML and CSS.
- Strong written and verbal English communication skills.
- Excellent proofreading and editing abilities.
Preferred Qualifications
- Experience in the real estate or property listing industry.
- Knowledge of Google Analytics and Google Search Console.
- Familiarity with SEO tools such as Ahrefs, SEMrush, or Moz.
- Experience using Canva, Photoshop, or Figma.
- Understanding of image optimization and website performance best practices.
Required Skills
Technical Skills
- Content Management Systems (CMS)
- SEO
- Google Analytics
- Google Search Console
- Microsoft Office / Google Workspace
- Basic HTML & CSS
- Image editing tools
- AI-assisted content creation tools
Soft Skills
- Excellent attention to detail
- Strong organizational skills
- Time management
- Creative thinking
- Problem-solving
- Team collaboration
- Communication skills
- Ability to work under deadlines
Key Performance Indicators (KPIs)
- Number of property listings published per week
- Listing accuracy rate
- Website content freshness
- Organic traffic growth
- SEO ranking improvements
- Bounce rate reduction
- Lead generation from organic traffic
- Average time to publish new listings
- Content quality score
- User engagement metrics
Working Relationships
Reports To:Digital Marketing Manager / Head of Marketing
Works With:
- Sales Team
- Property Managers
- Marketing Team
- SEO Specialists
- Graphic Designers
- Web Developers
- Customer Support
Career Progression
- Senior Web Content Manager
- SEO Manager
- Digital Marketing Manager
- Content Marketing Manager
- Product Marketing Manager
- Head of Digital Marketing
Success Profile
A successful Web Content Manager is highly organized, detail-oriented, data-driven, and passionate about delivering a seamless property search experience. They understand how quality content influences customer trust, search engine visibility, and business growth while ensuring every property listing is accurate, attractive, and optimized for conversions.
Pay: ₹120,000.00 per year
Benefits:
- Flexible schedule
- Internet reimbursement
- Paid sick time
- Work from home
Work Location: Remote
