Growth & Performance Marketing Manager
Experience: 5+ Years
Employment Type: Full-Time
About uEngage
uEngage is a B2B SaaS platform empowering restaurants and F&B businesses to build and scale their direct digital ordering and customer engagement channels.
We are looking for a Growth & Performance Marketing Manager who can own and scale our demand generation and performance marketing engine. The role will be responsible for driving qualified leads and pipeline through paid acquisition, full-funnel marketing, conversion optimization, CRM automation, analytics, and data-driven growth initiatives.
The ideal candidate should combine strong hands-on performance marketing expertise with a deep understanding of B2B SaaS demand generation, customer acquisition, funnel optimization, and revenue growth.
Key ResponsibilitiesGrowth & Demand Generation
- Develop and execute end-to-end growth and demand generation strategies aligned with business and revenue objectives.
- Build scalable programs to drive high-quality leads, MQLs, SQLs, opportunities, and pipeline.
- Own the full marketing funnel from acquisition and lead generation to qualification, conversion, and customer acquisition.
- Identify new opportunities across channels, audiences, products, and markets to accelerate pipeline growth.
- Work closely with Sales to improve lead quality, conversion, and marketing contribution to revenue.
Performance Marketing
- Plan, execute, manage, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, and remarketing channels.
- Own paid media budgets and ensure efficient utilization of marketing spend.
- Develop campaign strategies based on target audience, ICP, product, geography, and funnel stage.
- Continuously optimize targeting, bidding, keywords, creatives, messaging, landing pages, and budgets.
- Scale high-performing campaigns while maintaining target CPL, CAC, CPA, and overall marketing efficiency.
Pipeline & Revenue Generation
- Drive measurable contribution to the sales pipeline through performance and demand generation initiatives.
- Analyze the complete funnel:
Lead → MQL → SQL → Demo → Opportunity → Customer
- Track and improve MQL-to-SQL, SQL-to-Demo, and overall funnel conversion rates.
- Optimize campaigns based on lead quality, pipeline, and revenue outcomes rather than lead volume alone.
- Work with Sales to establish feedback loops and continuously improve marketing-generated opportunities.
CRM & Marketing Automation
- Manage and optimize CRM-based marketing processes and lifecycle stages.
- Work with platforms such as HubSpot, Salesforce, or similar CRM and marketing automation tools.
- Develop lead scoring, segmentation, nurturing, and automated workflows.
- Improve marketing-to-sales handoffs and lead lifecycle management.
- Ensure accurate campaign attribution, source tracking, and CRM data.
Analytics & Performance Measurement
- Build and maintain dashboards to monitor marketing and growth performance.
- Track key metrics including CTR, CPC, CPM, CPL, CPA, CAC, Conversion Rate, MQL, SQL, ROAS, Pipeline, and Revenue Contribution.
- Analyze campaign, audience, creative, channel, and funnel-level performance.
- Identify trends, inefficiencies, and growth opportunities through data analysis.
- Translate campaign data into actionable recommendations and business decisions.
Conversion Rate Optimization
- Identify opportunities to improve landing pages, forms, CTAs, and overall conversion journeys.
- Plan and execute A/B tests across creatives, messaging, landing pages, audiences, offers, and CTAs.
- Use analytics and behavioral data to identify conversion bottlenecks.
- Continuously improve website and campaign conversion rates.
GTM & Growth Strategy
- Support go-to-market strategies for new products, features, customer segments, and markets.
- Define and refine ICPs and audience segments.
- Conduct competitor and market analysis to identify growth opportunities.
- Work closely with Product, Sales, Content, Design, and Business teams to execute integrated growth campaigns.
AI & Marketing Automation
- Leverage AI tools and automation to improve campaign execution, content development, research, analysis, and marketing productivity.
- Explore AI-powered workflows to improve campaign velocity and operational efficiency.
- Identify opportunities to automate repetitive marketing and reporting processes.
Team & Cross-Functional Collaboration
- Collaborate closely with Sales, Product, Design, Content, and Business teams.
- Establish clear KPIs and performance frameworks for growth initiatives.
- Mentor junior team members and contribute to building scalable marketing processes.
Requirements
- 5+ years of experience in Performance Marketing, Growth Marketing, Demand Generation, Digital Marketing, or Revenue Marketing.
- Strong experience in B2B SaaS, Technology, or Enterprise businesses.
- Proven experience in lead generation, demand generation, customer acquisition, and pipeline generation.
- Hands-on experience managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Experience managing and optimizing significant paid media budgets.
- Strong understanding of the B2B marketing funnel and demand generation lifecycle.
- Experience with HubSpot, Salesforce, or similar CRM/marketing automation platforms.
- Strong knowledge of GA4, Google Tag Manager, conversion tracking, UTM tracking, and marketing attribution.
- Strong understanding of CPL, CPA, CAC, CTR, CPC, ROAS, MQL, SQL, conversion rates, pipeline, and revenue metrics.
- Experience with landing page optimization, A/B testing, and conversion rate optimization.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Ability to work closely with Sales and align marketing activities with business and revenue objectives.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
Good to Have
- Experience managing or mentoring a marketing team.
- Experience with Revenue Operations or Sales Operations.
- Experience with international/global B2B campaigns.
- Experience with tools such as Semrush, Ahrefs, Hotjar, Microsoft Clarity, Looker Studio, or similar.
- Experience working across multiple SaaS products or business lines.
- Experience using ChatGPT, Claude, Gemini, Perplexity, or other AI tools for marketing and automation.
- Understanding of GTM strategy, product marketing, customer journey optimization, and revenue marketing.
What Success Looks Like
- Consistent generation of high-quality leads and qualified pipeline.
- Improved MQL-to-SQL and overall funnel conversion.
- Improved CAC, CPL, CPA, and marketing efficiency.
- Increased marketing contribution to sales pipeline and revenue.
- Successful scaling of high-performing paid acquisition channels.
- Strong alignment between Marketing and Sales.
- A data-driven and scalable growth engine across paid and digital channels.
Pay: ₹70,000.00 - ₹100,000.00 per month
Benefits:
Work Location: In person
